Samsung 2003 Annual Report Download - page 28

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28
Samsung Electronics
has become a premium brand,
but we are not satisfied with
current levels of success.
BUSINESS OVERVIEW 2003
Samsung Electronics is firmly established as a true
innovator. In digital media, we have significant
advantages to exploit. As one of few electronics
companies with profound competencies in both A/V
and IT, we have the foresight and willingness to
make industry-leading investments in the future.
This keeps the Digital Media Business at the fore-
front of digital convergence.
Receiving very positive market response, the
Digital Media Business posted stable growth in
2003, focused on marketing core premium products
such as digital TVs. Notably, Samsung Electronics
maintained the top position in global market share
of CTVs, monitors and DVD Combo Players.
Moreover, we took number one in the US market in
high-end DLP projection TV – even though our
products were at a premium price point, 20 percent
higher than the competition.
We keep improving awareness of the brand.
Samsung Electronics TVs and DVD players are con-
sidered the world’s best in terms of quality and
style. In 2003, Samsung Electronics introduced a
70-inch PDP television and 57-inch LCD television,
the world’s largest. Rapid growth in the large-
Digital Media Business
Software Solution Lab
Assistant Engineer
Yu-Jin Choi
X10Ģ
Notebook PC
The world’s thinnest and
lightest two-spindle
wireless notebook PC is
also the world's first to be
installed with Centrino.
The best in digital media
DIGITAL MEDIA BUSINESS