Samsung 2003 Annual Report Download - page 31

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31
We continue to
launch breakthrough
products and technologies,
anticipating market needs.
SCH-V330Ģ
Web Phone
A powerful mobile phone
in which all the latest
technologies converge,
the SCH-V330 is an EV-DO
handset with email
capabilities.
Despite the unfavorable market conditions, we
posted record sales of 55.7 million units, a remark-
able growth of 32 percent from the previous year. We
attribute the phenomenal results to the timely
releases of new products, as we further diversified
the Samsung Electronics mobile product portfolio,
and our strategic focus on the premium mobile
consumer.
Such growth enabled to Samsung Electronics’
rise to third worldwide in terms of sales volume,
with a 12 percent global market share. More
remarkably, our sales revenues outperformed all
expectations, taking the number two ranking from
Motorola.
The market is estimated to grow seven percent in
2004. Samsung Electronics will further enhance
market leadership with a steady stream of high
value-added products featuring innovative tech-
nologies and functionality.
Strategies on the move
Samsung Electronics intends to earn world leader-
ship and secure overwhelming competitive strength.
We are synchronizing product development, sales,
manufacturing, marketing and design. We continue
to analyze competitor and customer trends in order
to anticipate and launch the blockbuster products
and technologies of tomorrow at just the right time.
We continue to invest in R&D and increase design
power to improve sales and enhance quality and
productivity.
Samsung Electronics’ global business infrastruc-
ture continues to develop. We are striving to increase
our global market impact by expanding exports to
the USA, Europe and China, and by being a first
mover in emerging markets such as India, Russia
and South East Asia.
Effortless, industrious and connected – that’s the
Samsung Electronics home.
The Digital Appliance Business brings superior
technology, design and environmentally friendly
convenience to the contemporary household.
Having revamped its organization to boost domestic
and global sales, the business is concentrating on
creating innovative products that link the home to
the digital future.
The best in home appliances
DIGITAL APPLIANCE BUSINESS
CE1150Ģ
Microwave
Steam Oven
This easy to use
combination microwave,
grill and convection oven
includes a professional
steam cooker accessory
for more nutritious and
delicious meals. It also
provides easy and
convenient steam
cleaning.