Samsung 2003 Annual Report Download - page 32

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32
The division is putting more focus on high-end,
innovative products such as side-by-side and built-
in refrigerators, robot cleaners and drum washing
machines. We are redoubling efforts to position
Samsung Electronics as a leader in the future digital
consumer electronics market by expanding the
system air conditioner business and home network
business.
We recently completed construction of a refriger-
ator manufacturing facility in India, part of our
strategic efforts to gain the number one market
share by 2006. Samsung Electronics also has
undertaken an aggressive rollout in the North
American home appliances market. We exhibited
over 80 innovative appliances including an exten-
sive line of advanced built-in refrigerators and
microwave ovens at the world’s largest home appli-
ance exhibition, the Kitchen & Bath Industry Show
(KBIS) in Chicago. KBIS recognized the Homepad
Internet Refrigerator with its Best New Product
Creating innovative products that
bring the digital revolution home, Samsung
Electronics is driving success in appliance
markets around the world.
Digital Appliance Business
Marketing Strategy Group
Marketing Communications
Assistant Manager
Sergey Konovalov
RH2777ATĢ
Homepad
Internet Refrigerator
Winner of the KBIS Best
New Product award, the
Homepad is an energy
efficient, futuristic
refrigerator with an easily
removable LCD panel.
The Homepad enables
wireless TV or VCR/DVD
viewing as well as Web
surfing – so the home chef
can follow recipes, shop
online, check email and
even send live image email.