Samsung 2003 Annual Report Download - page 13

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13
We can point to many reasons why Samsung
Electronics continues to sustain superior performance.
We emphasize profits rather than sales growth.
We drive competitiveness through bringing premium
products to global markets. We relentlessly strive to
augment the power of our brand. Most importantly,
we can thank you and our employees worldwide for
their undying efforts. Our people continually move
toward aggressive goals with dedication, innovation
and high ideals.
Executing on our vision, Samsung Electronics has
become one of the world’s top companies, with an
increasingly powerful brand. However, today’s rapidly
changing environment does not guarantee a future to
world-class companies. In the business world of
tomorrow, only world leaders will be able to secure
and sustain growth. We have to become the best of
the best.
A world leader drives change and expands new
frontiers. In other words, it’s all about innovation– in
every aspect of our business. To become the world’s
best company, we must innovate continuously on six
parallel tracks.
1. Product innovation –Our success depends on a
continual stream of stylish, innovative products that
deliver unexpected delight.
2. Technology innovation–A fast mover, we continue
to develop and retain key technologies and core
technological manpower. Our investments in R&D
need to separate us from the rest.
3. Marketing innovation–The race to attract global
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