Samsung 2003 Annual Report Download - page 33

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33
We are transforming
the industry with
new levels of
cooperation and
creative alliances.
marketing, production and business portfolio creation.
We are continually improving cost competitiveness
and we have increased our investment in the
research and development of innovative technologies
and products.
System LSI Business
The System LSI business performed remarkably last
year with the development of the world’s fastest
Mobile AP (Application Processor). The S3C2440
has a core speed of 533MHz for mobile handheld
devices, such as PDAs and smart phones.
Sales in display drive IC and CMOS image sen-
sors have been on a steady rise. The business will
focus more on marketing premium products in 2004
and beyond.
Moving Ahead
Samsung Electronics is fortifying our long-term
competitiveness by focusing on Nano-technology,
which will be a core technology of the future and a
key differentiator in the marketplace. In addition, we
are developing MCP, SiP, SOC, New Memory, and
Micro HDD technology.
Developing high-value products and differentia-
tion is our path to improved profitability. We have
4Gbit NAND Flash Memory
Samsung Electronics’ proven
R&D capability keeps pushing
the limits. Samsung
Electronics has broken the
90-nanometer barrier, taking
it down to 70nm making
possible the world’s largest
capacity flash memory device.
It enables accelerated high
speed data transmission from
camcorders and gives MP3
players the ability to hold nine
hours of music.
award. The Homepad incorporates Web access
and TV viewing into a major kitchen appliance,
demonstrating a Samsung Electronics hallmark:
market-savvy innovation that drives future success.
Our Semiconductor Business continues to be respon-
sive to the fast changing market. Timely investment
decisions have helped to drive competitiveness.
Memory Business
In 2003, the memory semiconductor market grew
by 20-percent over the previous year increased IT
investments and strong demand for PCs, mobile
phones and digital consumer electronics. Samsung
Electronics overwhelmed its competitors in market
share and profitability with its strategic focus on
being first-to-market with innovative value-added
products.
In the memory market, the paradigm is shifting from
PCs to mobile devices and other digital consumer
products. Samsung Electronics enjoys competitive
advantages with its timely investments and, in fact,
has risen to first in the flash memory market. As did the
DRAM, the flash memory business is expected to fuel
further growth.
To be sure, the semiconductor industry is subject
to industrial business cycles. However, as proven in
previous years, Samsung Electronics can produce
sound profits in any type of business environment.
As a global industry leader, we are further concentrat-
ing resources on building up core competencies in
The best in semiconductors
SEMICONDUCTOR BUSINESS