Samsung 2003 Annual Report Download - page 35

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35
LCD Business
Sales Strategy Group
Marketer
Seong-Jun Jang
established a joint venture to produce 7th genera-
tion amorphous TFT-LCD panels.
We expect the LCD Business to continue to
advance by quantum leaps through 2004 and
beyond. The business is working diligently to create
overwhelming market advantages, and intends to
become the dominant player in the LCD industry.
The LCD Business has embarked on four strate-
gies for the immediate future. First, we will expand
the market power of four key products: high value
added notebook PCs, large scale monitors (greater
than 17 inches), LCD-TVs (greater than 26 inches),
and mobile devices by expanding their application
areas. Second, we will improve cost competitive-
ness by drastically reducing the number of required
parts, reducing raw material costs and reducing
defects through 6 Sigma efforts. Third, we will dif-
ferentiate technology/products through innovation
and lead in establishing technology standards. And
lastly, we are preparing for the future by expanding
production and by securing superior manpower to
help drive the business.
Sales more than doubled,
for another record year
for the LCD Business.
We are focused on cost
competitiveness, product
quality and customer
satisfaction.
57-inch TFT-LCD TV
In another world’s first, Samsung Electronics
has developed a 57-inch high resolution, low
energy consumption, long life TFT-LCD TV that
overcomes all expected size limitations.