Qantas 2016 Annual Report Download - page 9

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Every part
of the Group
contributed
to our record
result in
2015/16.
Role of the National Carrier
The role of the national carrier is
core to Qantas’ identity. It’s what
sets our brand apart from every
other airline serving Australia,
and it’s why we continue to invest
in promoting Australian tourism,
showcasing Australian suppliers
and speaking up on issues that go to
the heart of the Australian belief in
basic fairness.
We’re as passionate as ever about
helping unlock Australia’s potential.
And we believe the best way we
can do that is by building a strong,
sustainable future for Qantas as the
airline that represents Australia in
the world.
Alan Joyce
07
QANTAS ANNUAL REPORT 2016