Proctor and Gamble 2006 Annual Report Download - page 13

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The Procter &Gamble Company and Subsidiaries 11
Connect &
Develop
ABroaderNet
for Innovation
P&G is committed to being the innovation
leader in every category where we
compete. To do this, we define innovation
broadly and we look for sources of
innovation inside and outside P&G.
Internally, we connect and develop ideas
across more than 25 product categories
and 11 core product technologies.
Externally, P&G people connect to a global
network of nearly two million innovation
experts and technology problem-solvers
that include scientists, inventors, suppliers,
government laboratories, academic
communities, and at times, competitors.
Looking outside for innovation is important.
Last fiscal year, about 35% of P&G’s
new products included external ideas or
technologies; five years ago, this figure
was less than 20%. Our goal is for half of
all P&G innovation to come from ideas or
technologies outside P&G’s walls. We
are confident that our constant search for
new ideas both inside and outside P&G
will result in a significantly larger and more
successful innovation pipeline.