Nordstrom 2002 Annual Report Download - page 7

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NORDSTROM INC. AND SUBSIDIARIES 5
distinctive
merchandise
Our goal is to offer a well-edited range of products
for a variety of lifestyles. We serve a broad base of
customers and work hard to offer them an appealing
combination of unique vendors, national and
exclusive brands and private label merchandise.
To have the merchandise when the customer wants
it is the highest form of service we can provide.
We won’t be undersold, and we stand by our
commitment to provide the best possible price for
every item sold in our stores.
Customers want fresh, compelling merchandise
and they recognize quality and value. When we focus
on those things it’s possible to send more customers
home happy—with a shopping bag in hand.