LensCrafters 2014 Annual Report Download - page 47

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OLIVER PEOPLES
Luxottica operates 12 luxury retail stores under the Oliver
Peoples brand. The Oliver Peoples brand retail stores only
offer Oliver Peoples and Paul Smith products. Three Oliver
Peoples retail locations are operated under license in Tokyo.

Luxottica operates 21 luxury retail stores under the Alain Mikli
brand of which two are franchised. The stores are located in
the most prestigious cities worldwide.

Luxottica operates David Clulow, a premium optical retailer
in Ireland and UK. The brand emphasizes service, quality and
fashion. Its marketing is targeted to reinforce these brand
values and build long-term relationships with customers. In
addition to operating optical stores, David Clulow manages
a number of designer sunglass concessions in up-market
department stores, further reinforcing its position as a
premium brand in UK.
As of December 31, 2014, David Clulow operated 39
locations (including six joint ventures), three franchises and
60 sun stores/concessions.

As of December 31, 2014, the Group operated 248 Oakley
“O” Stores and Vaults worldwide (including 33 franchises
locations), offering a full range of Oakley products including
sunglasses, apparel, footwear and accessories. These stores
are designed and merchandised to immerse consumers in the
Oakley brand through innovative use of product presentation,
graphics and original audio and visual elements.
In the United States, Oakley “O” Stores are in major shopping
centers. Oakley’s retail operations are also located in Mexico,
Europe and the Asia-Pacific region.
2.6 
45
OPTICIANS & EYEWEAR SINCE 1962