LensCrafters 2014 Annual Report Download - page 37

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
The Miu Miu eyewear collection was launched with brand-
new luxury positioning in 2011 to align it with the brand’s
other product categories. Miu Miu is Miuccia Prada’s other
soul, a brand for women who are particularly fashion forward
and aware of avant-garde, trendy and sophisticated fashion
and lifestyle.

Under license since 2007, Ralph Lauren includes the following
collections:

Ralph Lauren has made an indelible imprint on the fashion
world with his collections for men and women. Today, his
signature sensibilities - Hollywood romance, town-and-
country heritage, cosmopolitan city-chic and Art Deco
glamor - extend into the world of Ralph Lauren eyewear.
With their sleek modernity and classic proportions,
each pair is a vivid expression of the designer’s elegant,
sophisticated style.

Representing Ralph Lauren’s iconic heritage as a designer
recognized throughout the world, Polo Ralph Lauren
reflects a celebrated vision of classic yet spirited American
style for men and women. Timeless and authentic, Polo
Ralph Lauren is the enduring symbol of a modern-day
American lifestyle: easy, energetic, young and cool.

Fresh and romantic, Ralph is the epitome of fashion for
young women. Ralph eyewear is an accessible expression
of Ralph Lauren’s spirit. Featuring the latest looks and
trends in vibrant colors, as well as more classic looks, Ralph
is all about young, fun, feminine style.

Starck Eyes, under license since 2013, joined Luxottica’s
licensed brand portfolio as part of the Alain Mikli acquisition.
Philippe Starck and Alain Mikli pooled their skills to give
birth to the Starck Eyes collection in 1996. For this line, a
technological revolution was developed: the “Biolink®”, a
screw-less hinge modeled after the human clavicle, which
allows a full 360-degree movement for increased comfort
and durability. Biomechanics at the service of vision.
2.5 
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