LensCrafters 2014 Annual Report Download - page 30

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Brand portfolio
2.5
Luxottica’s brand portfolio is one of the largest in the industry and
continuously evolves, with major global brands backed by leading
brands both at a regional level and in particular segments and niche
markets.
2014 ANNUAL REVIEW
The portfolio is well-balanced between proprietary
and licensed brands, a combination of stability and
prestige.
The presence of Ray-Ban, one of the world’s best-
selling brands of sun and prescription eyewear, and
Oakley, a leader in the sport and performance category,
gives the proprietary brand portfolio a strong base,
complemented by Persol, Oliver Peoples and Alain
Mikli in the high-end of the market, Arnette in the sport
market, and Vogue Eyewear in the fashion market.
Alongside the proprietary brands, the portfolio has
over 20 licensed brands, including some well-known
and prestigious names in the global fashion and luxury
industries.
With its manufacturing know-how, capillary distribution
and direct retail operations supported by targeted
advertising and experience in international markets,
Luxottica’s goal is to be the ideal partner for fashion
houses and stylists seeking to translate their style
and values into successful premium quality eyewear
collections. Luxottica differentiates each designer’s
offering segmenting it by type of customer and
geographical market, to produce a broad range
of models capable of satisfying diverse tastes and
tendencies and to respond to the demands and
characteristics of widely differing markets.
28