LensCrafters 2014 Annual Report Download - page 46

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Sun and luxury retail
SUNGLASS HUT
Since the acquisition of Sunglass Hut in 2001, Luxottica
has become a world leader in the specialty sunglass retail
business.
Founded in 1971 as a small kiosk in a Miami mall, Sunglass
Hut has grown since then into one of the world’s leading
destinations for top brands, latest trends and exclusive styles
of high quality fashion and performance sunglasses. Stores
can be found in fashionable shopping districts across the
globe, from the Americas, Europe and the Middle East to
Australia, South Africa, Hong Kong and beyond, providing
consumers with a fun, innovative fashion and shopping
experience.
Sunglass Hut has been expanding its presence in developed
markets and emerging markets, including Brazil, Mexico,
Chile, India, while making its mark in Southeast Asia, with
new openings in Malaysia and Indonesia. Furthermore,
Sunglass Hut envisions a unified experience across all
customer touch-points (online, in-store, social and mobile),
offering customers a premier experience and, utilizing in-
store digital tools, access to the maximum assortment of
sunglasses in every store location. As part of this strategy,
the brand is investing in the digitalization of the “in-store”
shopping experience, particularly in North America, Brazil,
UK and Australia.
As of December 31, 2014, Sunglass Hut operated a retail
network of 3,008 stores worldwide, including 2,882 corporate
stores across North America, Asia-Pacific, Europe, South
Africa and Latin America and 126 franchised locations mainly
in the Middle East and India.
ILORI
ILORI is Luxottica’s high-end fashion sun retail brand, with 17
stores in North America as of December 31, 2014, including
flagship stores in the SoHo neighborhood of New York City
and in Beverly Hills, California. ILORI caters to an exclusive
clientele, offering a richer purchasing experience for
eyewear in prestige locations, featuring sophisticated luxury
collections, exclusive niche brands and highly personalized
service.
THE OPTICAL SHOP OF ASPEN
Founded in the 1970s, The Optical Shop of Aspen is known in
the optical industry for its luxury brands for both prescription
and sunglasses and its first class customer service.
As of December 31, 2014, Luxottica operated 13 stores in
some of the most upscale and exclusive locations throughout
the United States.
2014 ANNUAL REVIEW
44