LensCrafters 2014 Annual Report Download - page 33

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
A|X Armani Exchange is the youthful label created in 1991
by Giorgio Armani to capture the heritage of the Armani
brand through a modern sensibility for the inherent beauty
of young individuals’ interpretation of contemporary
lifestyle. The A|X Armani Exchange eyewear collection
reflects the brand’s young fashion-forward urban spirit.
Modern shapes in original shades reflect contemporary
design with stylish details.
 
Characterized by lightweight materials and a slender line, the
Brooks Brothers collections reflect the iconic features of the
style of this American brand. This is an affordable product line
with classic style that delivers functionality, lightness and high
quality. The original license agreement was entered in 1992.

Since its founding in England in 1856, Burberry has been
synonymous with quality, as defined by the endurance,
classicism and functionality that characterized its history.
Burberry has become a leading luxury brand with a global
business. The eyewear collection, under license since 2006,
is inspired by the brand’s innovative ready-to-wear and
accessories collections and incorporates very recognizable
iconic elements for both men and women.

Bvlgari, the great Italian jeweler master of colored
gemstones of international fame, represents one of the
most exclusive brands of eyewear: contemporary design,
unique styles and glamorous details, together with superior
quality. This brand is positioned for the highest segment of
jewelry eyewear, with luxury Italian craftsmanship and bold
style. Bvlgari eyewear features precious materials such as
gold, gemstones and Austrian crystals and are carefully
crafted in timeless designs.

In 1999, Luxottica was the first company licensed to produce
Chanel eyewear products. The Chanel eyewear collection,
targeting luxury-oriented consumers, reflects the essential
characteristics of the brand: unique creations, elegance and
refinement.

Founded in 1941 as a family-run workshop in a Manhattan
loft, Coach has grown to become a leading American
marketer of fine accessories and ready-to-wear for women
and men. Under license since 2012, the Coach eyewear
collection perfectly expresses the effortless New York style
and authentic American heritage of the Coach brand. In
2013, the brand started its transformation towards becoming
a global lifestyle brand. Iconic brand themes have been
reinterpreted across product categories and portrayed in
disruptive advertising campaigns where luxury meets utility.
2.5 
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