LensCrafters 2014 Annual Report Download - page 31

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Proprietary brands
In 2014, proprietary brands accounted for approximately 69%
of total sales of frames. Ray-Ban and Oakley, the two biggest
eyewear brands in Luxottica’s portfolio, accounted for 27%
and 11.7%, respectively, of the Group’s 2014 net sales.

Lifestyle, authenticity and freedom of expression are the key
values underpinning the philosophy of Ray-Ban, a leader in sun
and prescription eyewear for generations. Debuting in 1937
with the Aviator model created for the American Air Force,
Ray-Ban joined Luxottica’s brand portfolio in 1999. Ray-Ban is
recognized for the quality and authenticity of its eyewear, is
worn by celebrities all over the world and is one of the most
loved eyewear brands worldwide.

Established in 1975 and acquired in 2007, Oakley is one of
the leading product design and sport performance brands
in the world with products that world-class athletes depend
on to compete at the highest level possible. The holder
of more than 750 patents, Oakley is also known for its lens
technologies, including High Definition Optics®. Oakley
extended its position as a sports eyewear brand into apparel
and accessories, offering men’s and women’s product lines
that appeal to sports performance, active and lifestyle
consumers. The brand’s global distribution includes Oakley
“O” Stores and outlet Oakley Vault Stores.

Launched in 1973 under the same name as the famous
fashion magazine, Vogue Eyewear was acquired by Luxottica
in 1990. Vogue Eyewear plays with the prevalent fashion
trends by offering a wide global assortment completed by
local collections for the emerging markets. It has become
an international contemporary fashion brand which follows a
global approach with local relevance to appeal to consumers
with different needs and tastes.
PERSOL
Persol, the iconic “Made in Italy” eyewear brand, made its debut
in 1917 and was acquired by Luxottica in 1995. With its evocative
name, meaning “for sun”, it is the proud heir to a culture of
excellence and craftsmanship, a perfect alchemy of aesthetics
and technology. The irresistible appeal of timeless design and
high quality makes the brand a favorite among celebrities.
OLIVER PEOPLES
Acquired by Luxottica in 2007, Oliver Peoples began in 1987
with the introduction of a retro-inspired eyewear collection
created by designer and optician Larry Leight. Select eyewear
is handcrafted from the finest quality materials, in colors
exclusive to Oliver Peoples. Frames are manufactured in
limited quantities and with deliberate anti-logo labeling which
appeals to sophisticated consumers.
2.5 
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