LensCrafters 2014 Annual Report Download - page 44

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has invested in technology to enable a distinctive signature
customer experience by including the AccuFit Digital
Measurement™ technology, providing a lens fit with five
times greater precision than traditional methods. The majority
of in-store labs offer the anti-reflective coating capability
supporting the “one hour service” concept. LensCrafters
continues its investment with iPads in all stores to enhance
the customer’s omni channel experience, and a digital eye
exam experience with AccuExam in certain locations.
In 2006, Luxottica began to expand the LensCrafters brand in
China by rebranding stores from the acquisition of local retail
chains in Beijing, Shanghai, Guangdong and Hong Kong.
As of December 31, 2014, the Group operated a retail
network of 1,204 LensCrafters stores, of which 942 are in
North America and the other 262 stores are in China and
Hong Kong.
PEARLE VISION
Acquired by Luxottica in 2004, Pearle Vision is one of the
largest franchised optical retailers in North America. It
focuses on improving the optical experience by allowing
local business operators to focus on providing genuine eye
care in their neighborhoods.
As of December 31, 2014, Pearle Vision operated 186
corporate stores and had 380 franchises throughout North
America.

With the acquisition of Cole National in 2004, Luxottica
acquired a network of retail locations in North America
operating under the brand names of their respective host
retail stores. These licensed retail brands are Sears Optical
and Target Optical and offer consumers the convenience
of taking care of their optical needs while shopping at their
preferred retailers. These two brands have precise marketing
positions within Luxottica, reinforced by outstanding service
levels and a strong reputation with some of the most well-
known brands like Ray-Ban and Vogue Eyewear.
As of December 31, 2014, Luxottica operated 638 Sears
Optical and 346 Target Optical locations throughout North
America.

OPSM is a leading eye care and eyewear retailer in Australia
and New Zealand with more than 80 years of history.
Through its world-class technology and exceptional service,
OPSM’s goal is to raise the standard of eye health and eye
care. In addition to its eye care services, OPSM is renowned
for its exclusive range of optical frames and sunglasses from
international brands.
As of December 31, 2014, Luxottica operated 340 corporate
owned stores and 49 franchises.
2014 ANNUAL REVIEW
42