LensCrafters 2014 Annual Report Download - page 14

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Every collection and every frame is the result of an
ongoing R&D process that anticipates and interprets
the needs, desires and aspirations of consumers
all over the world. This process has become more
valuable as sun and prescription eyewear are
increasingly perceived as a desirable and expressive
accessory to complete one’s personal look.
Luxottica delivers on its mission through its
vertically integrated business model, manufacturing
excellence, focus on service and geographically
diversified footprint. This has led to greater
efficiency, flexibility and speed in product design,
engineering, supply chain, manufacturing and
logistics, and uncompromising quality.
The achievement of high standards of quality
reflects the Group’s strong technical and
manufacturing expertise - the result of over 50
years of experience - and its constant commitment
to technological innovation, style and design, the
study of changing lifestyles and the interpretation
of fashion trends.
Luxottica’s long-term strategy is to continue to
expand in the eyewear and eye care sectors by
growing its various businesses, whether organically
or through acquisitions. The Company will continue
to focus on the following strategic pillars: vertical
integration, brand portfolio management, design
and technological innovation, market expansion
and financial discipline.
Vertical integration
One of the competitive advantages underpinning
the Group’s past and future successes is the
vertically integrated business model that Luxottica
has built over the decades.
The Group’s present structure, covering the entire
value chain, is the result of a far-sighted choice
made by the Company’s founder and current
Chairman, Leonardo Del Vecchio, who understood
the potential of a vertical integration strategy when
he decided to make entire frames rather than just
components. Vertical integration of manufacturing
was gradually accompanied by the expansion of
distribution, first wholesale and, from 1995, retail
and by the creation of a key presence in the high
value-added business of lens finishing.
Over decades, the Company has vertically
integrated all phases of the production process to
attain a level of efficiency in line with the quality of
products and services it offers. Direct control of
the entire production platform makes it possible to
verify the quality of both products and processes,
introduce innovations, identify synergies and new
operating methods and optimize time and costs.
Direct distribution enables Luxottica to offer its
products in major developed and emerging markets
and achieve a unique understanding of consumer
needs and tastes both globally and locally. This
Mission and strategy
2014 ANNUAL REVIEW
Being a global leader in the design, manufacture and distribution of
sun and prescription eyewear with high technical and design standards,
Luxottica’s mission is multifold: to improve the well-being and satisfaction
of its customers while simultaneously creating value for its employees and
the communities in which the Group operates.
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