LensCrafters 2014 Annual Report Download - page 41

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Wholesale 2014 net sales
by geographic area
Retail 2014 net sales
by geographic area
Retail
With a strong portfolio of retail brands, Luxottica is well
positioned to reach every segment of the market. The retail
portfolio offers a variety of differentiation points for consumers,
including the latest designer and high-performance sun
frames, advanced lens options, advanced eye care, everyday
value and high-quality vision care health benefits.
As of December 31, 2014, Luxottica’s retail business consisted
of 6,471 stores and 613 franchised locations.
Luxottica’s retail stores sell not only prescription frames
and sunglasses that the Group manufactures but also a
wide range of prescription frames, lenses and ophthalmic
products manufactured by other companies. In 2014, net
sales comprising Luxottica’s proprietary and licensed brands
represented approximately 89% of the total net sales of
frames by the Retail division.
Optical retail
Luxottica’s optical retail operations are anchored by leading
brands such as LensCrafters and Pearle Vision in North
America, OPSM and Laubman & Pank throughout Australia
and New Zealand and GMO in Latin America. The Group
also has a retail presence in China, where it operates in
the premium eyewear market with LensCrafters. Due to
the fragmented nature of the European retail market, the
Company does not operate optical retail stores in Europe
outside of the United Kingdom, where it operates a network
of approximately 100 David Clulow stores, selling both
prescription and sun products.
As of December 31, 2014, Luxottica’s optical retail business
consisted of 3,705 retail locations globally.
LENSCRAFTERS
Founded in 1983, LensCrafters pioneered a revolutionary
concept to combine eye care, eyewear and onsite labs
to craft glasses in about an hour. Today, in terms of sales,
LensCrafters is the largest optical retailer in North America.
Most LensCrafters stores are located in high-traffic
commercial malls and shopping centers. A wide array of
premium prescription frames and sunglasses, mostly made
by Luxottica, and a wide range of high-quality lenses and
optical products made by other suppliers, are available in
most locations. In addition, many North American locations
include either an independent or an employed doctor
of optometry and a fully equipped, state-of-the-art lens
laboratory with the technology to craft, surface, finish and fit
lenses in about one hour.
As part of its underlying commitment to customer satisfaction
and industry innovation, over the last few years LensCrafters
Europe
Latin America
Asia-Pacific
Rest of the world
North America
77%
14%
5%
3% 1%
11%
14%
8%
26%
41%
2.6 
39