Hyundai 2006 Annual Report Download - page 9
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Hyundai Motor Company Annual Report 2006Open Road
05
Moving into the Vanguard of the Global Auto Industry
On the back of our continuous efforts to strengthen our global management structure and enhance quality and
inspired by our ‘Innovation for Humanity’ vision, Hyundai Motor Company has made great strides in growing the value
of our brand, and has consolidated its place as a truly global automobile maker by being selected for the second
consecutive year as one of the top 100 global brands by an authoritative brand consultancy.
Looking at the future face of competition in the global automotive marketplace, it is forecast that automakers from
the developing world will accelerate the pace of their technology development while established industry leaders will
continue to raise the stakes. With that in mind, Hyundai Motor Company is devoting itself to making the leap forward
by transforming all obstacles into opportunities and sources of energy, and concentrating and reinforcing all our
strengths to emerge in the vanguard of the industry.
By designating 2007 as the year of our first step towards global leadership, we will internally pursue substantial
management and externally gain global competitiveness, thereby preparing the foundations to grow into a truly
multinational enterprise. Moving beyond our pursuit of quantitative expansion, we will shift emphasis to ‘customer-
first management’ and ‘sustaining global management’ there by strengthening our foundations and paving the way
for our advance.
Reflecting our customer-first management philosophy, we have made the requisite investments to expand production
lines in the USA, China, India and Europe. As a result, we will be closer to our customers and will be better positioned
to build our brand.
In addition to fulfilling our corporate social responsibilities by bolstering partnerships and expanding our social
contribution activities on a global basis to build a ‘world that works together,’we pledge to become a company that
develops and delivers environmentally beneficial technologies which will open the door to a sustainable and affluent
future and which are a source of happiness for all mankind.
Mong-Koo Chung
Chairman & CEO