Hyundai 2006 Annual Report Download - page 58

Social Initiatives
54
• Social Contributions
Given Hyundai’s well established reputation for recognizing
sustainability as a pre-requisite for success, it is hardly surprising
that this philosophy should extend to our activities outside our core
business, to much less visible stakeholders in our communities.
As a responsible corporate citizen we understand the need for
engagement with those less privileged, often forgotten members of
the communities in which we operate. This engagement has
resulted in a variety of programs which in 2006 were expanded
more than any other time in our history.
From 2006 the Social Contribution Council, consisting of 16
subsidiaries including HMC, has begun promoting public
contribution programs in areas including the environment, social
welfare, voluntary service, culture and the arts, international
exchange, and the support of sporting events. HMC’s key platform
and philosophy for social activities comes from the Hyundai
management philosophy: “The Pursuit of Happiness Through the
Automobile”. In line with this philosophy HMC has sought to spread
the mantra of social responsibility to all international headquarters
and subsidiaries.
Leading the way with an expansion of our existing social
engagement activities was HMC Korea. In 2006 these programs
were grown under the slogan “World Moved by us Together”,
focusing on activities in three key areas: traffic safety, culture,
settlement.
This expansion in social contributions and engagement was carried
internationally by Hyundai Motor India Limited (HMIL) which
launched a public charitable trust, Hyundai Motor India Foundation
(HMIF), in April 2006.
The objective of HMIF is to address the needs and expectations of
the Indian people and to support fields of Health care, Educational
and Vocational Training, Environment, Road Safety, the arts,
Science and Technology and many more. Financial or in kind
support for public charitable purposes for the benefit of the poor,
needy, underprivileged, socially backward and the overall benefit of
the Indian people is at the heart of this new initiative.
Funded directly by Hyundai Motor India (HMI), the first contribution
by HMIF was a donation of 35 million rupees (approximately
US$900,000) for the renovation and preservation of the 150 year old
Senate House in the University of Madras. Following on from that,
HMIF donated a Hyundai Accent to the Care Foundation, a non-
profit society engaged in providing health care to people from
economically disadvantaged areas of Indian society and to those
living in rural areas.
In 2006 HMI also announced the launch of its Student Traffic
Volunteers Scholarship Scheme (STVS), in partnership with India’s
Institute of Road Traffic Education (IRTE) and in coordination with
the Delhi Traffic Police. SVSS members have been dubbed the
“Hyundai Traffic Squad” with their duty to create road safety
‘World moved by us together - Easy Move campaign’ event was held to introduce newly
developed easy move cars and HMC announced continuous expansion of mobility
improvement business for the disabled and senior citizens.
Every March, many employees actively join blood donation campaign.