Hyundai 2006 Annual Report Download - page 39

Hyundai Motor Company Annual Report 2006Open Road
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conditions, a real concern in a market of such varying climactic conditions, roads and
driver usage.
2006 also saw HMC achieve a milestone in Latin America. In August HMC one million unit
exported to Latin America. Ecuador was chosen as the destination for the millionth car as
it was the country where Hyundai first began exports back in 1976.
In 2006 HMC exported more than 140,000 units to Latin America, including 16 models of
passenger car, RV and small commercial trucks. HMC has achieved market shares
between ten and twelve percent in Chile, Colombia, Ecuador and Peru and is aiming for
1.8 million cumulative exports to Central and South America by 2010.
• INVESTMENT & PRODUCTION
In 2006 HMMA achieved Certification for the International Automotive Taskforce’s (IATF)
most rigid quality management standard, ISO/TS 16949, a set of Quality Management
system requirements specific to the automotive industry. ISO/TS 16949 is the highest
automotive operating standard in the world.
In expectation of these outstanding production performance benchmarks, HMC initiated
the evaluation process for ISO/TS 16949 2002 certification, in the summer of 2004, shortly
before the 2-million square foot plant opened for business. The two-year process began
with a performance evaluation of current HMMA systems versus TS 16949 requirements.
Once the evaluation was complete, HMMA team members and a consulting team from
SAI Global refined the manufacturing systems, more than satisfying the TS requirements
and ensuring total vehicle quality.
Some of the features of this world class manufacturing system include more than 250
welding robots and additional robots that check welding work using optical sensors which
measure tolerances to ensure tight welds across all areas of assembly, a paint primer
and electricity bath through which all vehicle bodies are taken eleven times for a flawless
finish, and mandatory testing of every assembled vehicle to 2.3 miles on the odometer,
“HMC understands the needs of North and South American customers.
In particular, those who love outdoor activities with the family and the freedom of long drives. The introduction
of the all-new 2006 Hyundai Santa Fe has been a huge hit in American markets and the noticeable increase in
brand image is palpable, as evidenced by strong sales of the deluxe Azera and the successful launch of the Veracruz.
Export markets in South America recorded over 29 percent growth from 2005 while sales figures in North
America rose steadily as the Hyundai Motor America Alabama plant began to flex its considerable muscle in the
US and Canada.”
1. Alabama facility which represents HMC quality in the USA
with its top-tier production system.
2. Chairman Mong-Koo Chung is visiting foreign facilities in
the USA and stressing quality to employees.
3. Presenting a medal to Hyundai President Jae-Kook Choi,
is Chairman of J.D. Power & Associates James Dave Power
III, in Korea to recognize the Hyundai Tucson, winner of the
J.D. Power & Associates IQS.
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