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Hyundai Motor Company Annual Report 2006Open Road
39
“Customers throughout Europe recognize the quality and style of HMC cars and HMC aims to ensure this
continues through customer first quality and after service initiatives. In 2006 HMC rose their market share
through a highly successful sponsorship of 2006 FIFA World Cup Germany™ and associated marketing activities.
Sales in Western Europe were led by RV class vehicles which rose by just under 7 percent from 2005.
In Eastern Europe HMC has long term plans to establish a manufacturing base in Russia to expand European
operations. With Russia joining the WTO in 2007 this expansion is certain to yield strong results for the brand
in this most diverse market.”
To prepare for this unprecedented growth, in October 2006 HMC
opened the new Headquarters of Hyundai Motor Europe (HME). Still
located in Germany, the 5-stores building is situated in Offenbach
near Frankfurt. 50 million euros have been invested into the new
headquarters which house our European sales, marketing and after
sales divisions for Hyundai’s 26 European markets.
Current European production is driven by Hyundai Assan Otomotive
Sanayi Ve Ticaret A.S (HAOS) our joint venture in Turkey. Located
two hours from Istanbul the HAOS plant is located in close proximity
to other major automobile manufacturing plants, supplier related
industries and trading infrastructure.The choice of Turkey for HMC
investment was obvious as it offers a geographic hub linking Asia,
Eastern and Western Europe, the Middle East and Africa.
The Istanbul plant covers more than 245 acres (one million square
meters) and produces 60,000 Hyundai Accent, H-1 and H-100
vehicles per year. The plant has independent and improved logistics
systems to minimize adverse environmental impacts, something
not seen in other Complete Knock Down (CKD) plants.
• RESEARCH & DEVELOPMENT
In 2006 we moved HME Design & Technical Center to our former
headquarters building and expanded our facilities. Still in Frankfurt,
Germany we have expanded the technical center to include
additional powertrain facilities and a new design studio.
2006 Investment into this facility has created resources that will
lead Hyundai to the forefront of European car sales. The HME
Design & Technical Center has a working area of 8,745 square
meters and contains dynamometer, chassis dynamometer, test
rigs, and NVH and K&C test rooms.
Development of diesel competence is ensuring that Hyundai can
match the European demand for environmentally friendly cars,
using emission analyzing equipment. We intend to fit all our vehicles
with environmentally friendly technology in response to European
and world customer demands.
Some of the world’s most advanced engineers are employed at
HME Design & Technical Center and we have plans to employ over
300 more by 2007. Our Overseas Training Centers in Frankfurt and
Moscow assist HMC in our future human resources aspiration in
the European market.
Hyundai Motor Europe Technical Center
Located in Frankfurt, Germany, this is a state-of-the-art
multifunctional compound designed to develop high quality vehicles
catering to the tastes and preferences of our European customers.