Columbia Sportswear 2003 Annual Report Download - page 8

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The following table presents the net sales and approximate percentages of net sales attributable to each of
our principal product categories for each of the last three years ended December 31 (dollars in millions):
2003 2002 2001
Net Sales % of Sales Net Sales % of Sales Net Sales % of Sales
Outerwear ...................... $443.7 46.6% $422.5 51.8% $403.3 51.7%
Sportswear ..................... 311.3 32.7 245.2 30.0 232.9 29.9
Footwear ....................... 148.6 15.6 110.0 13.5 108.6 13.9
Accessories ..................... 43.5 4.6 38.6 4.7 34.8 4.5
Equipment (1) ................... 4.7 0.5 — — — —
Total ...................... $951.8 100.0% $816.3 100.0% $779.6 100.0%
(1) The equipment product category was introduced with the acquisition of Mountain Hardwear and consists
primarily of tents and sleeping bags.
Outerwear
Outerwear is our most established product category. Our outerwear is designed to protect the wearer from
inclement weather in everyday use and in outdoor activities, including skiing, snowboarding, hiking, hunting and
fishing. Many of our jackets incorporate our popular Columbia Interchange System®, which we introduced in
1983 and features a 3- or 4-jackets-in-1 design. Jackets incorporating the Interchange System typically combine a
durable, nylon outershell with a removable, zip-out liner. The outershell and the liner may be worn separately or
together. This layering approach provides the wearer with a jacket for all seasons and weather conditions at a
reasonable price.
Our line of Convert®branded snowboard apparel is another important component of the outerwear category.
We were one of the first companies to identify and react to the rapid emergence of snowboarding as a popular
sport and, as a result, our Convert line is now one of the top selling brands of snowboard apparel in the United
States.
Our Mountain Hardwear®brand consists of technically advanced products that include Gore-Tex®shells,
Windstopper®fleece, down parkas and technical clothing designed for specialized outdoor activities such as
mountaineering, backpacking and climbing. These technically advanced products are used by some of the most
elite mountaineering athletes around the globe.
Hunting and fishing products constitute one of our longest running product lines in the outerwear category.
These merchandise offerings include apparel for the serious sportsman engaged in hunting and fishing activities.
Parkas, shells, vests, liners, bib pants and rain suits incorporate a variety of specific-purpose, tailored features
that enhance our reputation as a leader in this category of outerwear.
In 2003, our Sorel brand launched a traditional workwear apparel line designed for work and extended
outdoor wear applications. The workwear collection includes a variety of outerwear styles featuring cotton-based
functional jackets, three-in-one parkas and innovative nylon jackets.
We also produce a separate line of youth outerwear products. The market for youth outerwear is significant
and we are able to use our expertise in outerwear design and sourcing to meet the needs of the youth market.
Sportswear
In 1993, we began targeting sportswear as a growth opportunity. Building on a foundation of authentic
fishing and hunting shirts, we have expanded our sportswear product offering to include hiking shorts, water
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