Classmates.com 2008 Annual Report Download - page 12

Table of Contents
Our social networking members can choose between free membership and a paid subscription offering additional features. Free accounts
constitute the vast majority of our social networking accounts. Revenues from our social networking services are derived from subscription fees
and advertising fees. We had approximately 4.3 million social networking pay accounts at December 31, 2008. During the quarter ended
December 31, 2008, our average monthly revenue per social networking pay account was $2.98 per month.
Basic Membership. Basic membership on our Classmates Web site is free and provides members with access to a number of interactive
features. Visitors to our Classmates Web site can become free members by completing the registration process and providing their name, year of
birth, graduation year (or, in the case of workplace or military affiliations, years at such affiliation), and an email address. Free members are
required to affiliate with at least one high school, college, work, or military community. In addition, free members can elect to provide
information about their personal interests and post photos.
Free members have free access to the following primary features:
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Search.
Free members can use our search feature to locate individuals within communities of interest and to browse our member
database which is currently differentiated by high school, college, workplace, or military unit. Our school communities are further
subdivided into new members, teachers and staff, parents and friends, and missing members.
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Post and view information.
Free members can post information about themselves, including personal profiles, biography
information, photos, affiliations, timelines, bulletin board messages, and answers to our multiple choice questions about life, love,
family, and hobbies.
•
View editorial content.
Free members can view other members' posted information, including personal profiles, biography
information, photo albums, affiliations, timelines, bulletin board messages, and answers to our multiple choice questions about
life, love, family, and hobbies.
•
Email.
Free members have the ability to send double
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blind emails (where email addresses are not visible to the email sender or
recipient) through our Classmates Web site to other Classmates members and respond to email messages received from our
paying subscribers. However, free members are not able to read and respond to emails from other free members.
•
Read and post to message boards.
Free members have access to messages posted on our interest group message boards
encompassing a range of topics, including college life, fraternities and sororities, sports, politics, travel, hobbies, current events,
and family life. Free members are also able to directly post content on the message boards and post pictures in the photo albums
devoted to their affiliated communities.
• Newsletter. Free members can subscribe to our weekly "Connections" newsletter that contains information on the various
features available on our Classmates Web site, a listing of new members who joined their communities that week and
announcements relating to new content posted by members within their communities.
• Reunions.
Reunions and events can be organized and invitations can be sent through the Classmates Web site. Free members can
read posted information regarding reunions and events on our Classmates Web site.
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