Brother International 2013 Annual Report Download - page 8

7
Special Feature
The Brother Group has formulated a mid- to long-term corporate vision—Global
Vision21—in which we define three objectives for the Group.
The Brother Group has been formulating mid-term business strategies as a roadmap for
achieving Global Vision 21, and the mid-term business strategy “CS B2015” launched in
April 2011 focuses on key growth strategies under the theme “Back to Growth.”
Although we have experienced many changes in our business environment since
formulating this CS B2015, our fundamental objective to capitalize on growth strategies
and expand our businesses remains unchanged. That is, we are responding to
changes in our business environment, actively pushing forward with capital
investments, research and development, M&As, and the strengthening of our sales
structure, as well as expanding each of our businesses, including new businesses.
Mid-term Business Strategy “CS B2015” Enters Third Year
To become a leading global company with high profitability
To become a world-class manufacturer by developing
outstanding proprietary technologies
To embody Brother’s motto, “At your side,” throughout our
corporate culture
CS B2015 Goal
1
2
3
Global
Vision 21
Net sales ¥750.0 billion
Operating income ¥58.0 billion
Operating income ratio 7.7%
*Premise exchange rates for CS B2015 goals:
1US$=¥100, 1EURO=¥100, 1CNY=¥20
Growth in all Businesses and Regions
• Cultivation and expansion of
new businesses and products
• Expansion in emerging nations
• Promotion of global strategy
• Promotion of M&As and alliances
FY2013
(forecast)
Net sales (¥ billion)
FY2010 FY2015
(mid-term business
strategy goal)
FY2011 FY2012
CS B2015
502.8497.4
750.0
Year of
Growth
570.0
516.1
10.5%
Printing & Solutions Business
In fiscal 2012 we released high-end black-and-white laser models and a high-speed
inkjet printer, strengthening our line-up of business-use products. Hereafter we plan to
expand sales by strengthening marketing for business-use products and by introducing
competitive black-and-white laser products specializing in the customer needs of
emerging nations.
Additionally, we aim for growth in new fields such as the Service & Solutions business,
document scanners and web conferencing systems by increasing product
competitiveness and expanding service infrastructure.
Personal & Home Business
Sales in home sewing machines were further expanded with the introduction of mid- to
high-end models such as home embroidery machine to feature a full range of the
industry’s first functions for advanced users. Further market development in emerging
nations was also pursued. We will continue to expand our customer base by
introducing products with new value for customers while further strengthening our
production system through such improvements as increased cost competitiveness at
the Vietnamese factory.
Machinery & Solution Business
In fiscal 2012, we developed products to meet the demands of our customers in the
sewing industry, such as the world’s first bonding machine that applies glue and
presses in just one process. By developing and introducing new and competitive
products, strengthening sales in the Asian market and lowering costs, we will continue
to pursue comprehensive improvement.
Network & Contents Business
By introducing new online karaoke models, we were able to expand profits in fiscal
2012. As we continue to expand the line-up of online karaoke products and services,
we are also working to improve business processes so as to ensure stable profits, and
aim to cultivate new business in fields such as health services.
Initiatives Towards Growth in Each Business
All-in-One
Home Sewing Machine
Industrial Sewing Machine
Online Karaoke Contents Service
Machine Tool
Printer Electronic Stationery
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