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Maximize the Effects of M&A Integration at an Early Stage
In the Network and Contents business, the immediate task is early realization of the integration
effect of the January 2010 buyout of BMB Corp., and M&A activity conducted with subsidiary
XING Inc.
In July 2010, both companies merged as existing subsidiary XING. Through this merger, we will
conduct organizational restructuring, the integration of various systems, raise business efficiency
and enhance the earnings base to maintain the company’s leading position in the karaoke market.
Furthermore, we will develop new businesses by strengthening content development capacity
and making use of the expanded customer base.
Create New Customer Value
In the Network Imaging Device business, following the 2009 release of the Brother Document
Viewer, a paper-like display, we are engaged in initiatives that add new value by providing solu-
tions and expanding our applications lineup.
Strengthen Global Management Infrastructure
We are taking steps to strengthen the management infrastructure of the entire group through
the promotion of globalization of development, production, sales & marketing and various other
functions.
Network and Contents
Business
Network Imaging Device
Business
Management
Infrastructure
Development
• Launch initiatives to strengthen development function in
Huanan region of China
• Set up a software development company in Hangzhou,
China
Production
• Strengthen cost competitiveness and human resource
development in Huanan region of China
• Enhance cooperation between development and produc-
tion divisions at the design stage
CSR
• Conduct activities at each company with the aim of further
inculcating CSR management
• Strengthen global environmental measures and enhance
environmental branding
Sales & Marketing
• To increase competitiveness in emerging markets, develop
operations by incorporating the same initiatives as have
been used in industrialized countries
• Tailor marketing efforts to meet the region-specific
characteristics
Human Resources
• Globalize employment and promote employee exchanges
within the Group
• Strengthen human resource development in China and Asian
regions that are to become our bases for development and
production
Global
Enhance earning power of
online karaoke business
Develop new services that
makes use of music content
Develop new business using
expanded customer base
Xing
5Brother Annual Report 2010