Brother International 2010 Annual Report Download - page 6

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Strengthen Business Infrastructure Focused on Future Growth
In our mainstay Printing business, we continue to reinforce our “Brother Means Color” market
positioning and to strengthen business infrastructure focused on future growth. Rather than pur-
suing rapid business expansion, we will focus on a balance of profits and growth. While strength-
ening our business infrastructure, we will provide our customers with higher value through the
creation of more attractive products that meet consumer needs.
Contribute to Earnings
In the Home Sewing Machines business, we attempt to strengthen the stable profit base for
continued earnings contributions.
Achieve Profitability
The Industrial Sewing Machines and Machine Tools businesses saw a clear trend toward market
recovery in the second half of fiscal 2009. Seizing this opportunity, we concentrated all available
forces on our target markets in Asia, centering on China, where we are pursuing cost reductions
and targeting profitability.
The Industrial Sewing Machines business is moving forward with profit base strengthening
efforts, including the realignment of production sites. The Machine Tools business is strengthen-
ing its manufacturing base in response to rapid market recovery, as well as enhancing its custom-
er support framework.
Laser Business*
• Expand black-and-white laser product
line in emerging markets
• Expand color laser product sales in devel-
oped markets while maintaining black-
and-white laser product positioning
Inkjet Business
• Focus efforts on high value-added/
business models centered around the
A3 inkjet model
Electronic Stationery Business
• Cultivate demand for office applications
and specialized applications for vertical
markets
• Strengthen solution - providing capability
Priority Issues
Continue strengthening global business
infrastructure to achieve Global Vision 21
Industrial Sewing Machines
and Machine Tools
Businesses
Printing Business
Home Sewing Machines
Business
* including LED
4 Brother Annual Report 2010