Brother International 2010 Annual Report Download - page 3

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PERSONAL AND HOME
The Personal and Home (P&H) category encompasses all of Brother’s sewing products and services
including home sewing and embroidery machines. Its mission is to offer the customer Brother
sewing and embroidery products that are fun, easy to use and can provide a myriad of ways to
enhance their creativity.
The P&H product line offers a wide range of products, from conventional home sewing machines to
very advanced computer-Internet-connected sewing machines with extensive possibilities for creative
sewing and embroidery.
MACHINERY AND SOLUTION
The Machinery and Solution (M&S) business offers customers “solutions” that meet or exceed the needs
of their production sites through industrial sewing machines and machine tools.
Brother’s industrial sewing machines are energy saving and offer a rich array of features such as ease of
use and high-quality sewing capabilities; Brother’s product line has been a big contributor in helping to
establish trust with its customers.
The machine tools section provides machines that specialize in cutting small parts for automobiles,
hard disc drives, and mobile phones. Along with its customer-oriented support system,
the machine tools section serves its customers as a “One to One Solution Adviser,” helping
them improve productivity and create products with added value.
Net Sales by
Business Segment
(FY2009)
6.3%
Net Sales by
Business Segment
7.1%
(FY2009)
P&H
M&S
1Brother Annual Report 2010