U-Haul 2005 Annual Report Download - page 9

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11.3฀฀Million฀Customers฀Served฀
8 I AMERCO ANNUAL REPORT
Moving
For฀over฀60฀years,฀do-it-yourself฀moving฀has฀been฀
the฀cornerstone฀of฀our฀vision฀of฀growth.฀
Over฀40฀million฀people฀move฀every฀year.฀Close฀to฀
50฀percent฀move฀with฀the฀help฀of฀a฀friend฀or฀family฀
member.฀In฀other฀words,฀they฀move฀without฀the฀
help฀of฀a฀rental฀service฀or฀a฀professional฀moving฀
company.฀There฀are฀significant฀opportunities฀for฀
U-Haul฀within฀this฀demographic.฀
To฀appeal฀to฀this฀segment฀of฀the฀do-it-yourself฀
market,฀we฀continue฀to฀strengthen฀our฀dealer฀
network฀by฀creating฀relationships฀with฀successful฀
independent฀business฀owners฀who฀see฀a฀strategic฀
fit฀with฀their฀business฀through฀renting฀U-Haul฀
equipment.
Rental฀decisions฀are฀made฀based฀on฀convenience,฀
availability฀and฀price.฀Through฀our฀efforts฀to฀
develop฀programs฀that฀provide฀do-it-yourself฀
movers฀with฀the฀ability฀to฀reduce฀the฀stress฀and฀
cost฀of฀moving,฀we฀developed฀eMove.฀Launched฀
in฀2002,฀eMove฀is฀an฀online฀marketplace฀that฀
connects฀people฀to฀individuals฀and฀companies฀that฀
provide฀moving฀and฀storage-related฀services.฀This฀
$1.4 billion U-Move rental revenue
15,400 U-Haul
branded moving
and storage outlets
throughout
North America
1945 - Ridgefield, Washington,
birthplace of U-Haul. By the end of
1945, 30 trailers were on service
station lots in Portland, Vancouver
and Seattle, Washington.
30 trailers
1947 - First manufacturing plant
opened at 8806 S.E. Foster Road,
Portland, Oregon. First one-way
trailer is rented from Oregon to
California. U-Haul rental dealers
are established in Los Angeles
and Oakland.
200 trailers
$48,000 of U-Move Revenue
1952 - U-Haul introduces Fleet
Owner Program; a unique financing
plan was created to provide capital
growth.
2,740 trailers
$856,000 U-Move Revenue