Singapore Airlines 2001 Annual Report Download - page 30

Download and view the complete annual report

Please find page 30 of the 2001 Singapore Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 110

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110

COM M UNITY RELATIONS
As one of the world's most successful
international airlines, SIA has a special
duty to be a responsible corporate citizen
and give back to the communities where
it operates.
While continuing to support traditional
areas of sponsorship such as the arts and
education, SIA has recently increased its
support of the needy, specifically the
intellectually disabled and senior citizens.
In December 2000, it celebrated the
fruition of its single largest community
relations initiative with the opening of
the new headquarters of MINDS, the
Movement for the Intellectually Disabled
of Singapore. SIA contributed $4 million
towards the cost of constructing and
equipping the building, with SIA
volunteers and MINDS joining forces to
generate a further $800,000 through
fund-raising efforts. The six-storey
building also serves as a workplace and
employment development centre for up
to 400 intellectually disabled people.
With SIA staff responding to the call
for volunteerism in Singapore, SIA's
cash donation was just part of its
overall partnership with MINDS. SIA
volunteers are actively involved in
taking MINDS members on outings, as
well as helping with the upgrade of
workshop facilities, administration,
marketing, and accounting.
28 SIA annual report 00/01
The year also saw the Airline launch the
SIA Club Sunday programme in
conjunction with Lions Befrienders. SIA
will contribute $500,000 over a period of
three years to pay for social gatherings
that will enable these senior citizens to
enjoy Sunday outings and form
friendships. SIA volunteers will again play
a part by helping Lions Befrienders
organise these gatherings.
SIA contributed $150,000 to the
Community Chest of Singapore, in
addition to the combined donations of
staff under the SHARE programme, which
amounted to more than $590,000. The
Airline will continue to help the less
fortunate and encourage staff to take
part in volunteer programmes that directly
benefit those in need.
The arts and education continue to be
important areas of sponsorship for SIA,
and the SIA-NAC (National Arts Council)
Travel Grant Scheme remains one of the
Airline's core sponsorship programmes.
During the year, free and rebated tickets
worth $250,000 were provided to local
performers who needed to travel overseas
to perform. In addition, SIA sponsored
the annual Junior College Debates series
on Singapore's Premiere 12 TV for the
third year in a row, donating $230,000
in cash towards the production costs and
providing tickets as prizes for the winning
team and the runners-up.