Singapore Airlines 2001 Annual Report Download - page 23

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SIA promotes Singapore through development of
attractively-priced holiday packages, media and trade
familiarisation visits, special events, and support of
sales missions and trade shows.
Following the signing of agreements
with the Australian, Philippine and
Indonesian tourism organisations in the
financial year 1999-2000, SIA embarked
on a series of joint tourism promotion
activities in key source markets to
stimulate travel to these countries.
Similar promotion activities were also
undertaken to strengthen Singapore's
position as the region's premier
destination. SIA promotes Singapore
through development of attractively-
priced holiday packages, media and
trade familiarisation visits, special
events, and support of sales missions
and trade shows.
Promoting tourism
As part of its mission to help develop
Singapore into a sporting and cultural
event city, SIA continued its sponsorship
of the Singapore Airlines International
Cup – at $3 million, one of the world's
richest horse races. It also announced the
sponsorship of another international race,
the $1 million Singapore Airlines KrisFlyer
Sprint, and plans to present the first
Singapore International Jazz Festival. The
three events will be held within a week
of each other in May 2001.
A Memorandum of Understanding
(MOU) was signed with the Macau
Government Tourist Office in August
2000. The MOU underscores SIA's
commitment to help promote the
important dual role of Macau, as a
tourist destination in its own right and
as a gateway to Southern China.
21 SIA annual report 00/0121 SIA annual report 00/01