Salesforce.com 2008 Annual Report Download - page 4

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Table of Contents
FORWARD-LOOKING INFORMATION
This Annual Report on Form 10-K, including the section titled "Management's Discussion and Analysis of Financial Condition and Results of
Operations" ("MD&A") in Item 7, contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Forward-looking statements consist of, among other things, trend analyses, statements regarding future events, future
financial performance, our business strategy and our plan to build our business, the expenses associated with increasing our data center capacity, our
anticipated growth, trends in our business, new application service features, our strategy of acquiring or making investments in complementary companies,
services and technologies, the effect of general economic and market conditions, sudden declines in the fair value of our investments in cash equivalents and
marketable securities, the effect of foreign currency exchange rate and interest rate fluctuations on our financial results, the potential availability of
additional tax assets in the future and related matters, the impact of expensing stock options, the sufficiency of our capital resources, and our strategy to be
the leading provider of CRM application services and the leading platform on which customers and partners build Software-as-a-Service applications, all of
which are based on current expectations, estimates, and forecasts, and the beliefs and assumptions of our management. Words such as "expects,"
"anticipates," "projects," "intends," "plans," "believes," "estimates," variations of such words, and similar expressions are also intended to identify such
forward-looking statements. These forward-looking statements are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore,
actual results may differ materially and adversely from those expressed in any forward-looking statements. Readers are directed to risks and uncertainties
identified below, under "Risk Factors" in Item 1A and elsewhere in this report, for factors that may cause actual results to be different than those expressed in
these forward-looking statements. Except as required by law, we undertake no obligation to revise or update publicly any forward-looking statements for any
reason.
PART I
ITEM 1. BUSINESS
Overview
We are the leading provider, based on revenues and market share, of software on demand, according to a July 2008 report by International Data
Corporation, or IDC. We provide a comprehensive customer relationship management, or CRM, service to businesses of all sizes and industries worldwide
and we provide a technology platform for customers and developers to build and run business applications. Approximately 55,400 customers worldwide use
salesforce.com to manage their customer, sales and operational data.
We were incorporated in Delaware in February 1999, founded on the simple concept of delivering enterprise business applications via the Internet, and
we introduced our first service offering in February 2000. Since then, we have augmented our CRM service with new editions and enhanced features,
introduced other enterprise cloud computing applications on our Force.com cloud computing platform that allows customers and developers to build
applications that are complementary to or extend beyond CRM, and introduced our Force.com AppExchange directory, or AppExchange, of enterprise cloud
computing applications that are integrated with our CRM service and in many cases were developed on our platform by third parties.
Our principal executive offices are located in San Francisco, California and our principal website address is www.salesforce.com. Our office address is
The Landmark @ One Market, Suite 300, San Francisco, California 94105.
We designed and developed our offering to be an easy-to-use and intuitive solution that can be deployed rapidly, can be customized easily and can be
integrated with other software applications. We deliver our service through a standard Web browser. Customers who use our enterprise cloud computing
CRM service and platform are able to avoid many of the expenses and complexities of traditional enterprise software development and implementations. As a
result, our customers incur less risk and lower upfront costs and benefit from increased productivity.
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