Porsche 2013 Annual Report Download - page 92

090 // ANNUAL REPORT PORSCHE AG 2013
In April 2013, the world’s leading women tennis players
met for the 36th time in Stuttgart for the Porsche Tennis
Grand Prix. The WTA Premier Tour attracted a record
42,215 visitors. The players voted the Porsche Tennis
Grand Prix the world’s most popular tournament for the
fifth time.
Porsche encourages new sporting talent
In the reporting year 2013, the “Porsche Sportförderung”
program sponsored exemplary encouragement of new
talents in sports clubs to the tune of 500,000 euro. This
reflects Porsche’s AG clear commitment to mass sport and
especially to the clubs’ activities with young people. The
sponsorship program is planned for a period of three years
and, in consultation with the state sports associations, was
awarded for the second time to seven clubs in Baden-Würt-
temberg and Saxony.
All the sponsored concepts have a convincing integrative
approach. At Kraft-Werk Schwarzach e.V., for example,
young weightlifters mentor sportspeople with disabilities.
This practical cooperation benefits both parties when it
comes to developing their personality and social behavior.
“Porsche Sportförderung” provides 40,000 euro to sup-
port this valuable social contribution to inclusiveness.
In Saxony, “Porsche Sportförderung” is providing reconstruc-
tion aid following the devastating floods of spring 2013. SC
Riesa e.V. has received 40,000 euro that will enable it to
repair its damaged sports facilities. Sponsorship of 10,000
euro will help roller hockey club Aufbau Böhlitz-Ehrenberg
e.V. renovate a club building damaged by floodwater.
Culture
Partner of the Gewandhaus Orchestra
Porsche has been the main sponsor of the Gewandhaus
concert hall in Leipzig since 2011. In the reporting year,
the cultural partnership with the world famous music venue
was extended until 2017. As a Porsche ambassador, the
orchestra – like the Cayenne, Panamera and Macan model
series which are manufactured in Saxony – bears the
quality seal “Made in Leipzig” on its international tours and
at concerts around the globe. Highlights included concerts
in London, Paris and Vienna as part of the Brahms cycle.
In 2013, the Gewandhaus Orchestra also featured at the
opening of the Leipzig Opera Ball. Porsche assumed the
role of presenter for this non-elitist ball for the first time.
For 270 years, broad public awareness of the oldest peo-
ple’s orchestra has formed the basis of this cultural land-
mark’s success. To mark the beginning of the new concert
season in September 2013, the Gewandhaus Orchestra
played to more than 15,000 people on the Augustusplatz
square in Leipzig.
From next year onward, the people of Leipzig will benefit
even more from the partnership between the Gewandhaus
and Porsche. Porsche is enabling the resumption of the
popular Rosental open-air concerts following a three-year
hiatus. The Grand Concerts, led by conductor Alexander
Shelley, will present popular works from program of “Last
Night of the Proms”. Admittance to the summer concerts
is free for everyone.
Close ties to Stuttgart Ballet
The philosophy of partnership between premium players is
particularly applicable to the relationship between Stuttgart
Ballet and Porsche. The absolutely top-class company
acts as a Porsche ambassador on its world tours. The
performances at the Moscow Bolshoi Theater, which were
sponsored exclusively by Porsche and enthusiastically
received by the public, were the highlight of the past year.
The company danced John Cranko’s “Romeo and Juliet” in
Russia for the first time.
Porsche supported the construction of new building for the
John Cranko School in Stuttgart with a contribution totaling
10 million euro. With this clear commitment to training bal-
let students, Porsche is giving an unambiguous signal for a
long-term partnership that is beneficial to both parties.
Social commitment
Social commitment top priority
In the reporting year, Porsche again supported numerous
social institutions and projects – mainly at the company’s
locations. In Stuttgart, these include the association for
homeless people and the street magazine “Trott-War”,
children’s wards and hospitals such as “Olgäle”, the citizens’
foundation “Bürgerstiftung Stuttgart”, the “Stiftung Kinder-
land Baden-Württemberg” which is dedicated to creating
children- and family-friendly structures in the state, projects
for people with disabilities, hospices, various advisory
bureaus and church institutions. The “Nummer gegen