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076 // ANNUAL REPORT PORSCHE AG 2013
Supremacy is a “soft” factor, and that’s why
it’s all the more important to substantiate
its various aspects with facts so as to man-
ufacture the corresponding products. This
occurs for example by means of market
research, which helps the brand to adapt
to new markets and customers. Take China
for example. Porsche has been a pioneer
in that country over the last several years,
doing groundbreaking work to perfectly un-
derstand the unique characteristics of this
significant market. To do this, target group-
and market-specific studies were conduct-
ed and customers were interviewed to find
out what produces the maximum level of
customer satisfaction. The results confirm
that customer satisfaction and enthusiasm
do not stem solely from high-quality
vehicles, but also from the unique quality of
after-sales service and customer support.
In China and for Porsche representatives,
appreciative and personal contact with
Porsche customers is extremely important.
This reinforces the customers’ high level of
trust in the Porsche brand. They can rest
reassured that for any questions they may
have, a solution will be offered that meets
their personal requirements.
4 SUPREMACY
It may be a bold hypothesis: a Porsche is
supreme and makes for supremacy. It al-
lows one to freely decide on one’s personal
mobility, particularly in terms of balancing
street and race track performance. It is
something that every model offers and it is
definitely something only Porsches can do.
Hit the race track in a 911 in the morning
and drive it to the opera in the evening.
Either way, it cuts the best figure. No other
car maker can offer that capability in all of
its models in such perfection, and thus one
can say that supremacy is for Porsche a
seal of quality.