Porsche 2013 Annual Report Download - page 56

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054 // ANNUAL REPORT PORSCHE AG 2013
Moser: Cooperation with the premium
Group brands is already a real success
story. From the start, we offered financial
services for Bentley, Lamborghini and
Bugatti under their respective brand labels
in our established markets in Germany, Italy
and Switzerland. This benefits each brand
because brand-specific financial services
create closer contact and relations with
the customer, which can then be further
expanded. Since 2012, we have also been
active in the US, Canada and France in
these premium brand segments. And we
are gearing up to do business in the Middle
Eastern, Russian and Singaporean markets.
Riedl: Besides that, we are also trying
to provide active support to the premium
brands in selling their vehicles in other mar-
kets, in South America for example, where
we offered a client a custom-tailored solu-
tion which allowed him to be able to lease a
Bugatti in Europe. For a buyer from another
continent to acquire such a high-priced car
is beyond the capabilities of a standard
financing program. We have converted the
standard financing plan into a project lease
agreement and configured it so that the
risk is manageable. We call this Porsche
Intelligent Performance and it pertains to
brand-specific and needs-based customer
support. We also think outside the box so
that we can always find a personalized
solution for our special customers.
Moser: A good example of that is the
E-Leasing program we designed for our
customers, to coincide with the market
rollout of the Panamera S E-Hybrid. The