Porsche 2013 Annual Report Download - page 40

Download and view the complete annual report

Please find page 40 of the 2013 Porsche annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 132

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132

038 // ANNUAL REPORT PORSCHE AG 2013
The new Macan is my Porsche because
it makes the world a more beautiful place
– and I say that with confidence. Designers
like us believe in the value of aesthetics
and are thus always in pursuit of the per-
fect form.
Our team really gave it their all. Obviously,
Porsche customers deserve nothing less
than a veritable sculpture on wheels. The
Macan has the best proportions in its seg-
ment – real Porsche proportions. At first
glance, you can see that it is a Porsche.
Why is that? We worked on the flat, coupé-
like silhouette for a long time. The typical
architecture emerges via the muscular
fenders that are a particular feature of our
icon, the 911. However, the Macan also
contains many inspired and trendsetting
elements from design DNA that was further
developed in the 918 Spyder. Rather
than being aggressive, it is sustainable,
beautiful, and timeless. For me, the most
important thing is that the Macan has its
own identity. With its own headlight design
and the bold, sporty air inlet at the front, it
conveys the confident facial expression of
a tiger. On the side, you can see the fast,
coupé-like rear column with the downward
roof line and the striking side blades,
whose shape is derived from the 918
Spyder. The striking rear fenders resemble
the tensed muscles of a feline predator.
The technical highlight comes in the form
of the three-dimensional taillights. I love
the confident and timeless night design
with the illuminated blades. It is always the
clear and lean shapes of our sports cars
that make the Macan stand out. Another
outstanding element that to me emphasizes
its sports car character and makes the
Macan unique is the wrap-around hood.
Technically and stylistically, it represents
“Rather than being aggressive, it is
sustainable, beautiful, and timeless.
The Macan has its own distinct identity.”
Mitja Borkert
Designer