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088 // ANNUAL REPORT PORSCHE AG 2013
various required elective subjects of the new technical sec-
ondary schools. Porsche sponsored the 10 prize winners
in the required elective subject “Nature and Technology”.
In addition to promoting practice-based vocational learning
at technical secondary schools, the aim is to help students
transition as directly as possible from school to dual educa-
tion and training.
In addition, the close cooperation with the two Stuttgart
MINT (math, informatics, natural sciences and technology)
high schools, Ferdinand Porsche Gymnasium and Friedrich-
Eugens-Gymnasium, was continued in the fiscal year 2013.
Porsche was also actively involved in a large number of
activities, such as organizing careers information days,
presentations by specialists and excursions for teaching
staff and students from higher school classes.
Systematic expansion of personnel and management
development
Systematic development of all employees is a cornerstone
of personnel and management development at Porsche.
Within the scope of a holistic competency management
system, personnel development is increasingly oriented
toward the requirements of the various job families. The
focus is on systematic, job-related development of the
required abilities and skills, and of prospects and opportu-
nities for professional development at all levels within the
company. In light of this, the existing training offerings and
standards were expanded and complemented by high-quality
offerings from the Volkswagen group. In the reporting year,
1,221 new employees participated in the national and
international induction programs known as “Porsche Warm
Up”. “Porsche Warm Up” disseminates key corporate infor-
mation and values and promotes the rapid development of
a cross-departmental network.
Porsche’s two-year program for nurturing new talent
systematically identifies and supports high potentials within
the company. The program consists of standard basic
modules and tailored training measures that are systemati-
cally aligned with the next development step. The program
was offered for the seventh time in reporting year and
had 109 participants. A total of 534 employees have now
completed the program.
Nurturing and training experienced managers is handled via
the Porsche Management Program, which was designed
in close cooperation with renowned business schools.
The program centers on fostering general management
competencies, furthering the shared understanding of
management, and networking within the group. In the
reporting period, the fifth Porsche Management Program
was successfully completed with 77 participants. Since the
program was launched, 304 managers have taken part.
Ideas Management
Porsche places great value on facilitating the flow of ideas
and improvement suggestions from its employees into the
work organization and production process. Employees’
input is screened and evaluated by Porsche Ideas Manage-
ment. Involvement in the improvement of products and
processes is a firm indicator of the creativity, expertise and
motivation of the workforce.
In addition, an information day and information market are
offered within the scope of the “Porsche Warm Up” induction
program for new employees. These events enabled Ideas
Management to present itself to new employees and answer
questions directly in open dialogue. Ideas Management has
become an integral part of the team leader/master work-
shops, where all questions relating to the subject are an-
swered. The number of suggested improvements received
in 2013 remained at a high level, helping to enhance the
quality of our products and the efficiency of our processes.
Industrial safety
Employee safety has the highest priority at Porsche. In or-
der to be prepared for potential hazards and emergencies,
the usual regular instructions on workplace safety were
supplemented by information for employees on correct
behavior in the event of specific dangers and emergen-
cies, which was followed up with realistic exercises. The
exercises showed that the workforce is well prepared for
situations of this kind and that, if the worst comes to the
worst, buildings are evacuated in a quick and orderly fash-
ion. Scope for improvements was identified. This included
giving particular attention to visitors and external personal.