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020 // ANNUAL REPORT PORSCHE AG 2013
a 12-percent decrease on the prior-year figure, delivering
3,036 new vehicles. Demand for the 911 and Panamera
model series was particularly weak. Despite the drop in
demand, Porsche was able to considerably increase its
market share in all segments.
France: Only a slight decrease
In the still difficult French market environment (including
Monaco, Andorra, Algeria, Tunisia and Morocco), 3,403
new vehicles were delivered to customers in the reporting
year (down 5 percent). This was primarily stimulated by
the successful market launch of the new Cayman, which
notched up 261 deliveries to customers. The Boxster also
succeeded in increasing deliveries by 17 percent to 350
new vehicles. The other model series held up well in the
crisis-hit French market; the slight decreases were consid-
erably lower than those of market as a whole.
Spain/Portugal: Higher market share
Thanks to attractive products and intensive customer
contact, Porsche delivered 1,482 vehicles, despite the
still difficult market environment in Spain and Portugal,
and significantly increased its market share in a shrinking
segment.
Switzerland/Austria: 911 highly sought-after
Despite the strong Swiss franc, Porsche Switzerland, to-
gether with its dealer organization, increased deliveries to
customers by 10 percent to 2,229 vehicles, thus achieving
a new sales record. The 911 and Cayenne were particular-
ly popular. With 1,009 deliveries in Austria, Porsche was
again above the 1,000 vehicles threshold in the fiscal year
2013. In the mid-engined segment, the Boxster and Cayman
model series grew by 132 percent, with a total of 167
deliveries. The 911 also exceeded its prior-year figure,
with 337 new vehicles delivered.
Belgium/Netherlands/Luxembourg: Mid- and
rear-engined sports cars in high demand
In the mid- and rear-engined sports car segment, Porsche
recorded growth of 31 percent compared to the prior year.
A total of 1,339 mid- and rear-engined sports cars were
delivered. In the Benelux region as a whole, 2,648 new
vehicles were delivered in the reporting period. Belgium
remained the market with the highest sales, with 1,263
units, followed by the Netherlands with 1,055 units and
Luxembourg with 330 units.
Northern Europe: Boxster and Cayman in demand
Despite the difficult market environment and the highest
tax rate in Europe, 1,438 were delivered to customers
in Scandinavia. The Cayenne emerged as the strongest
model series, with 732 units. With a total of 177 deliveries,
the Boxster and Cayman mid-engined sports cars achieved
growth of 77 percent compared to the prior year.
Eastern Europe: Varied environment
Thanks to the markets in Ukraine, Poland, Turkey and
Azerbaijan, which continue to grow, Porsche surpassed its
prior-year result in a varied market environment, with 4,014
deliveries to customers. The strongest model series in this
region was the Cayenne, which saw a 5-percent increase
on the prior-year figure, with 2,638 deliveries. The 911 and
Boxster/Cayman also recorded an increase of 29 percent,
with total deliveries of 698.
Russia: Continued growth
Porsche increased deliveries in Russia by 5 percent to
3,790 vehicles. The strongest model series was again
the Cayenne, with 3,080 units. The Boxster and Cayman
surpassed the prior-year figure by 264 percent, with 164
new vehicles delivered. The 911 model series also gained
considerably, with an increase of 38 percent to 186 deliv-
eries. All-wheel models were in particular demand.
Asia
Middle East and Africa: On course for success
With growth of 27 percent to 11,608 deliveries, Porsche
Middle East & Africa continued its growth trajectory in the
fiscal year 2013. In light of external influences, some of
them major, this represents an outstanding performance.
Growth in the region was negatively impacted by political
conflicts (Syria, Egypt, Iraq, Yemen and Nigeria). In addi-
tion, the currency developments of the past 12 months
presented a major challenge. With 6,965 new vehicles
delivered, the Cayenne accounted for 60 percent of the
Porsche volume in the region. However, the rear- and