Porsche 2013 Annual Report Download - page 21

more Boxsters were delivered than in the prior year. The
Cayenne saw deliveries of 18,507 new vehicles, and 5,421
new Panameras were delivered to customers.
Following the groundbreaking ceremony for the new head-
quarters of Porsche Cars North America, with an integrated
customer experience center, which took place in Atlanta
in 2012, construction work was in full swing during the re-
porting year. With this project and the Porsche Experience
Center in Los Angeles, which is also scheduled to open
its doors in 2015, Porsche will further expand its market
presence in the USA and offer customers even more op-
portunities to experience the Porsche legend firsthand.
Canada: Renewed growth
The fiscal year 2013 was also another record year for
Porsche in Canada, with 3,680 deliveries. This is equivalent
to an increase of 23 percent compared to the prior year.
With 2,050 new vehicles delivered, the Cayenne was once
again the most successful model series, with growth of
26 percent year-on-year. The Panamera accounted for 328
deliveries. The success story of the 911 also continued in
the fiscal year 2013, with growth of 13 percent to 661 new
vehicles delivered. The mid-engined sports cars achieved
the greatest growth, with a rise of 74 percent. A total of
641 Boxsters and Caymans were delivered to customers.
Latin America: On course for success
Porsche continued on its growth trajectory in Latin America
in the reporting year. In view of country-specific import re-
strictions and unfavorable currency developments in most
of the Latin American markets, the 18 percent growth
underscored Porsche’s extraordinary market development.
A total of 3,559 new vehicles were delivered to customers
in the markets in Central and South America as well in the
Caribbean. Of the mid-engined range of sports cars, the
Boxster performed particularly well, with 471 deliveries to
customers; together, the Boxster and Cayman achieved a
total of 744 deliveries. The 911 model series was up
14 percent, with 469 new sports cars delivered. Deliveries
of the Panamera model series came to 121 vehicles. The
best-selling model series remained the Cayenne with 2,225
new vehicles delivered and an increase of 11 percent. This
growth was driven in particular by the Brazilian and Mexi-
can markets, followed by Chile, Puerto Rico and Argentina.
Europe
Germany: Successful anniversary
In its home market, Porsche exceeded the 20,000 unit
threshold for the first time in the fiscal year 2013, deliver-
ing 20,638 new vehicles to customers. The 911, Boxster
and Cayman model series made a decisive contribution to
this achievement. In the 50th year since its introduction, the
911 enjoyed growing popularity in Germany: in its anniver-
sary year, 7,054 vehicles were delivered, corresponding
to growth of 34 percent compared to the prior year. Due
to the launch of the new generation of the Cayman in March
2013 and continued strong growth with the Boxster, deliv-
eries of the mid-engined sports cars rose by 117 percent
year-on-year to 3,928 vehicles, with 1,033 deliveries attrib-
utable to the Cayman and 2,895 deliveries to the Boxster.
The Cayenne model series was expanded to include the
powerful Cayenne S Diesel and Cayenne Turbo S in 2013.
A total of 6,934 new sporty off-roader vehicles were deliv-
ered in the reporting year. With 2,559 deliveries, sales of
the Panamera continued to be good in 2013.
United Kingdom: Prior-year gure surpassed
Despite the market environment in Europe, which remains
challenging, Porsche Cars Great Britain Ltd. exceeded the
prior-year figure by 2 percent, with 8,234 deliveries to
customers in the fiscal year 2013. In particular, the market
launch of the new Cayman had a positive effect, with
growth of almost 300 percent to 1,500 deliveries to cus-
tomers. The Panamera was at the prior-year level, with 935
deliveries. This was largely thanks to the market launch of
the new generation and the Panamera S E-Hybrid. 2,794
new Cayennes were delivered to customers. The 911 model
series achieved deliveries of 1,541 new vehicles. This
was due to the launch of the top-of-the-range 911 Turbo
model, among other things. On the occasion of the 50th
anniversary of the 911, Porsche was the main sponsor at
the Goodwood Festival of Speed in the fiscal year 2013;
a total of 100,000 visitors found their way to the event in
southern England.
Italy: Weak premium segment
The continuing economic and political uncertainty led to
a marked decline in demand in the premium segment.
Porsche was not able to buck this trend entirely and saw
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