Porsche 2013 Annual Report Download - page 39
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as our most important asset and making
it the No. 1 reason for customers making
a purchase. Contact with Porsche thus be-
comes an enjoyable and thrilling buying and
ownership experience that extends beyond
the product itself. Our customers count
above everything else. In tests conducted
with potential buyers one year prior to market
rollout, the first, spontaneous reaction we
often heard was: “It looks fantastic!” I see it
the same way. The Macan is an extremely
well-designed Porsche.
In this way, we fully respond to purchase
decision No. 2, namely the design. Starting
in April 2014, our customers will be able to
get a sense of its handling characteristics
do not need the large interior volume of the
Cayenne.
Our customers appreciate that, in any given
segment, we build the sportiest product and
remain true to our brand values. Accordingly,
the Macan also combines sportiness, perfor-
mance, efficiency, and every-day driveability
in a unique way. This perfectly harmonized
concept is a distinguishing characteristic of
our brand. An outstanding product forms the
basis of our sales and marketing work in the
more than 760 Porsche Centers worldwide.
Individual customer-oriented procedures build
on what Porsche vehicles already bring to
the overall Porsche brand experience. In this
way, we are reinforcing the Porsche brand
and support at their local Porsche Center. At
the same time, we will also let customers try
out the first Porsche 918 Spyders, the super
sports cars with plug-in hybrid technology. I
am convinced that these outstanding products,
a highly motivated team, and positive cus-
tomer experiences will strengthen our brand.
MY MACAN // 037