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062 // ANNUAL REPORT PORSCHE AG 2013
50 YEARS 911
example, two days after premiering at the
IAA 2009, the limited production of 250
cars was sold out,” says Bernhard Maier,
Member of the Executive Board – Sales
and Marketing. “And the buyers are real
aficionados. One of them first ordered
a Boxster so that the 911 Sport Classic
would become his 100th Porsche. Another
buyer had custom driving shoes and a
luggage set made to match the leather
of the interior.”
Following in the steps of the 911 Sport
Classic’s success was the Small Series
911 Speedster. Produced for Porsche Ex-
clusive’s 25th anniversary – in other words
when there was a special incentive to build
the last custom-made 964 and 993 – the
Speedster appeared in 2010 based on the
997 design.
The line follows the ideal of the first Porsche
356 Speedster introduced in 1954. How-
ever, the 2010 911 Speedster is not as
puristic as the original version. Besides
a shortened windshield, altered side
windows, and a modified chassis, Porsche
developed a brand new, manually operated
roof as well as an aluminum hood. The
356 vehicles, produced in “Pure Blue” and
“Carrera White”, pay tribute to the original
model number. And once again, they sold
in an instant.
Besides the ducktail, the wheels styled with
the classic Fuchs rims are a reminder of
earlier 911 generations, while the “Sport
Classic gray” paint job is based on the
refined body color of the first 356 models.
The combination of the all-wheel drive
Carrera 4’s broad body and rear-wheel
drive was newly incorporated in the 911
Sport Classic. The nose and rear, the dou-
ble-dome roof, special head- and taillights,
an engine boosted to 408 hp, as well as a
more refined interior, all enhanced the look
of the 911 Sport Classic.
Nevertheless, the 911 Sport Classic is
more than the sum of its parts. “Porsche
Exclusive vehicles often become collectors’
items right when they are introduced. For