Porsche 2013 Annual Report Download - page 89

Introduction of opinion poll
The reporting year saw the introduction of a company-wide
employee survey, at Porsche AG. More than 9,000 employ-
ees took advantage of the oppor tunity to express their
opinions on issues such as collaboration with colleagues
and supervisors, quality of work, and provision of infor-
mation on current developments at Porsche. The results
testify to the high level of satisfaction among employees,
which is confirmed by the 95 percent of participants who
agreed with the statement “I enjoy working at Porsche”. In
addition to providing a snapshot of employee opinion, the
survey reveals areas for action and triggers improvement
processes.
Strengthening corporate culture and values
Within the scope of Strategy 2018, the corporate culture
and values at Porsche were defined as an important topic
across all areas of the company. Further developing the
corporate culture is a central aim, particularly in light of the
company’s realignment and its integration into the Volkswagen
group. Key areas for action, performance indicators and
specific measures were therefore defined during the report-
ing year. For example, in 2013 all Porsche AG managers
took a close look at the Porsche management guidelines
and the topic of compliance at Porsche at one-day work-
shops. The results of their discussions provided the basis
for comprehensive measures, which are being implement-
ed and communicated in the specific departments.
Continued development of HR marketing, marketing
aimed at universities and the Porsche Talent Network
Numerous measures aimed at further strengthening
Porsche’s excellent employer image were implemented and
evolved in the area of HR marketing and marketing aimed
at universities in the fiscal year 2013. For example, the
reporting year saw the launch of a new employer image
campaign. In addition, Porsche increased the number of
marketing events at universities in Germany and further
stepped up its international activities in this area. As a
result, a large number of students were inspired to join
Porsche as interns or working students, or to write
their final thesis in the fiscal year 2013. Following their
internships, a large number of them joined the ranks of the
Porsche Talent Network and received support in the form
of various events and information offerings.
Cooperations and scholarships
Well trained and committed graduates are one of the
cornerstones of Porsche’s corporate success. During
the reporting year Porsche therefore continued to pursue
close cooperation with key organizations such as Formula
Student Germany, the international student organization
AIESEC and the Foundation of German Business.
Providing the best possible support for outstanding talent
is a specific priority for Porsche. This is why in the fiscal
year 2013 Porsche once again participated in the scholar-
ship programs “Deutschlandstipendium” and “Südwest-
stipendium” organized by the German Federal Ministry of
Education and Research and the employer association
Südwestmetall respectively.
In the reporting year, Porsche awarded a further 36
“Deutschlandstipendien” scholarships to a total of 15
selected universities and universities of applied sciences
throughout Germany and six “Südweststipendien” scholar-
ships in Baden-Württemberg. The aim is to further strengthen
teaching and research in Bachelor’s and Master’s programs,
while providing financial support for outstanding and socially
committed students.
Educational partnerships
Together with the Baden-Württemberg Ministry for Culture,
Youth and Sport, Porsche AG presented the Ferry Porsche
Prize for the 12th time in the fiscal year 2013. Prizes went
to 275 particularly outstanding school graduates majoring
in mathematics and physics/technology. The prize is
intended to increase the appeal of mathematics and natural
sciences while motivating the prospective students to
study engineering.
In the reporting year 2013, Porsche participated for the
first time in the state prize for technical secondary schools
(“Werkrealschulen”) initiated by the Baden-Württemberg Minis-
try for Culture, Youth and Sport. The prize was awarded for
the first time awarded for outstanding achievement in the
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