Porsche 2013 Annual Report Download - page 62

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060 // ANNUAL REPORT PORSCHE AG 2013
model: the 911 Sport Classic. Also known
as the Porsche 997 and sought after by
enthusiasts and collectors, it re-interpreted
the best-known design features of its series
in a modern vehicle concept. With the first
limited edition in a long time and the first
Porsche to carry the “Exclusive Manufacture”
plaque, the tradition of the special edition
saw a renaissance at Porsche in 2009.
Serving as template for the 911 Sport
Classic was none other than the legendary
911 Carrera RS 2.7, whose characteristic
rear spoiler was an aerodynamic optimization
and style-setting design element in one.
“The ducktail of the 911 Sport Classic was
so well received by clients that it has been
available to a larger client group since
2012 as an Exclusive & Tequipment option
for the 911,” says Boris Apenbrink, Head
of Porsche Exclusive Special Vehicles. As
the first 911 of the 991 type, the 911 Club
Coupe comes out of the factory with the
new SportDesign package.
„Customers of our Porsche
Exclusive vehicles are brand
ambassadors.“
INGO FRENKEL
“Clients of our Porsche Exclusive cars are
also brand ambassadors who like to talk
about their experiences with Porsche. This
was especially visible among the twelve
buyers of the 911 Club Coupes,” says Ingo
Frenkel, Director of the Porsche Exclusive
Customer Center in Zuffenhausen. Several
thousand Porsche Club members from
around the world had vied for the right to
purchase one of the limited edition cars.
Raffling off the exclusive edition has no
precedent in Porsche’s history, although
the 911 Club Coupe had a prior role
911 SPORT CLASSIC