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018 // ANNUAL REPORT PORSCHE AG 2013
Global economy continues to grow
In 2013 the global growth rate decreased slightly to 2,5
percent. In the prior year, the growth rate had still been
2.6 percent. The effects of the debt crisis continued to
be clearly felt, particularly in the euro zone. However, the
worst seemed to be over in 2013. Nevertheless, the over-
all growth rate in the euro zone in 2013 remained negative
at minus 0.4 percent. The economy in the southern Euro-
pean countries regained its footing only very slowly. In this
difficult environment, Germany still saw moderate growth,
with GDP increasing 0.5 percent. Economic growth in
Germany was strongly influenced by private consumption.
The two major economies USA and China stayed on their
track with growth rate of 1,9 percent (USA) and 7,7 percent
(China). Thus, both countries were able to continue acting
as motors of the global economic condition.
Automotive market
The global automobile market grew by 5.0 percent to
70.1 million new vehicles in the reporting year 2013. This
growth was due to the dynamic development of the two
largest individual markets, the USA and China. The US
market grew by 7.7 percent to 15.6 million vehicles, and
the Chinese market by 17.0 percent to 15.8 million new
registrations. By contrast, there was a lack of growth in
the other BRIC countries, Brazil, Russia and India, with
new registrations declining in all these markets. Devel-
opment in western European countries was not different:
here, 11.5 million vehicles were brought to market in 2013,
representing a year-on-year decrease of 1.9 percent. The
German market also confirmed this trend, with a decrease
of 4.2 percent to 2.95 million new registrations.
Signicantly higher deliveries
With 162,145 new vehicles delivered, the fiscal year 2013
was yet another record year for Porsche. This represents
a 15-percent increase on the prior year. In every month of
the reporting year, deliveries were higher than the figures
for the respective month of the prior year. This positive
business development was stimulated by the strong growth
rates in the North American market and in Asia.
BUSINESS DEVELOPMENT
In its 50th anniversary year, the 911 model series saw a
19-percent increase compared to the prior-year figure, with
30,205 units delivered. New growth impetus was provided
by the successfully launched 911 Turbo and 911 Turbo S
models as well as the 911 GT3. Moreover, the anniversary
911 model, which is limited to 1,963 units and has already
sold out, generated a positive response in the press and
among customers. A further highlight was the market
launch of the new generation of the Cayman. After going
on sale in spring 2013, more than 10,000 units of the
hardtop mid-engined sports car were delivered to custom-
ers in the fiscal year 2013. 15,229 units of the Boxster
model series were delivered, a 65-percent increase on the
prior-year figure.
In the fiscal year 2013, the Cayenne remained the best-
selling model series. 84,041 deliveries mean growth of
12 percent compared to the record figure of the prior year.
The model series became even more attractive with the
market launch of the Cayenne S Diesel and Cayenne Turbo S.
For the Panamera model series, the market launch of the
second generation was the most important event of the
past fiscal year. With 22,032 deliveries to customers, the
Gran Turismo did well in a challenging competitive environ-
ment. Although the comparative figure of the prior year
was not matched due to the model change. The market po-
sition of the sporty sedan was further strengthened by the
Panamera S E-Hybrid, the first Porsche model with plug-in
hybrid drive, and an executive version with an extended
wheelbase.
Americas
USA: Record year in the largest market
In the fiscal year 2013, Porsche again significantly
increased deliveries in its largest individual market to
42,323 vehicles, a 21-percent rise compared to the
previous record year 2012. In its 50th anniversary year,
the 911 model series achieved an increase of 22 percent
to 10,442 new vehicles. The strongest growth driver was
the market launch of the all-wheel model 911 Carrera 4,
with 3,213 new vehicles delivered. Due to the successful
market launch of the new Cayman generation in the USA,
deliveries to customers increased to 3,383 new vehicles.
With 4,570 units sold in the fiscal year 2013, 58 percent