Porsche 2013 Annual Report Download - page 87

The Concours d’Élégance in Pebble Beach,
near Los Angeles, in August was of course
home turf for the long-term Californian
car. In peak years, every fourth 911 was
snapped up by buyers located between
San Francisco and San Diego. In Novem-
ber, it would be headed to its second home
for the LA Auto Show. In the meantime, the
markets on the other side of the Pacific
had caught up in proper fashion. Conse-
quently, between the appearances at the
two California shows, there would be stops
in Japan, Korea, and Australia. In Seoul and
Tokyo, 911 fans celebrated the vintage
car when it went on spectacular mountain
drives. “An early 911 is simply a wonderful
car. The whole world thinks so,“ says
Werner, the workshop manager, describing
responses worldwide. In Sydney, the cha-
risma and the influence of its aficionados
are such that the city’s old landmark, the
Harbour Bridge, was closed off for a one-
off parade. A hundred Porsches followed
their noble predecessor over the bridge.
At the end of the “50 Years of the Porsche
911” exhibition at the Porsche Museum,
the world traveler will be able to get some
rest in Zuffenhausen as an exhibition piece.
But more dates are already in the calendar.
As Klein said, “with this rolling museum
piece, we are boosting sales of our vehi-
cles as well as getting people around the
world excited about our brand”. Well then,
let ’em roll for another 50 years!
“With our rolling
museum, we’re
moving not only
cars, but people too,
across the globe.”
ALEXANDER KLEIN
AROUND THE WORLD IN 50 YEARS // 085