Juno 2012 Annual Report Download - page 89
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Table of Contents
The decrease in Communications cost of revenues was due to a $3.4 million decrease in telecommunications, customer support and billing-related
costs due to the decrease in the number of dial-up Internet access accounts, a $1.0 million decrease in costs associated with our DSL services and a
$1.6 million decrease in costs associated with our email, Internet security and web hosting services.
The decrease in Communications sales and marketing expenses was attributable to a $5.4 million decrease in advertising, promotion and
distribution costs primarily related to our dial-up Internet access services and a $5.2 million decrease in personnel- and overhead-related expenses
primarily as a result of reduced headcount.
The decrease in Communications technology and development expenses was the result of a decrease in personnel- and overhead-related expenses
as a result of reduced headcount.
The decrease in Communications general and administrative expenses was primarily due to a $3.3 million decrease in personnel- and overhead-
related costs as a result of reduced headcount and, to a lesser extent, a $0.5 million decrease in bad debt expense.
85
Communications cost of revenues $ 33,442 $ 39,573 $ (6,131) (15)%
Communications cost of revenues as a percentage of Communications
revenues 26.4% 23.7%
Communications sales and marketing $ 10,009 $ 20,521 $ (10,512) (51)%
Communications sales and marketing expenses as a percentage of
Communications revenues 7.9% 12.3%
Communications technology and development $ 7,932 $ 12,284 $ (4,352) (35)%
Communications technology and development expenses as a percentage of
Communications revenues 6.3% 7.3%
Communications general and administrative $ 12,554 $ 16,351 $ (3,797) (23)%
Communications general and administrative expenses as a percentage of
Communications revenues 9.9% 9.8%