Juno 2012 Annual Report Download - page 12

Table of Contents
•Access to our Classmates location feature, which shows the geographic locations, based on zip codes, of the members in the All-Access
Pass holder's high school or other community affiliation.
•Ability to send double-blind emails through our Classmates website to other members and respond to email messages from any other
member, regardless of whether the sender is a free member or a paying member.
 Facebook members who install the schoolFeed app can visit their class list and online yearbook for their high school and graduation
years and see updates from other members of their class within the Facebook app experience. Members can upload photos and share updates about their
life and interests, as well as play online games such as Bingo. Members also generate a Classmates member profile when they install the schoolFeed
app and are granted access as a basic member to the Classmates nostalgic content and features.
 In addition to our Classmates website, we operate five international websites that offer nostalgia services, primarily as a social
networking platform to reconnect friends and acquaintances from high school. We operate StayFriends in Germany, Sweden, Austria, and Switzerland
(, and , respectively), and Trombi in France ().
Similar to the Classmates website, each international website includes free and pay memberships, although the features of our international pay services
differ from those of the Classmates pay services.

Our online loyalty marketing service, MyPoints, connects advertisers with its members by allowing members to earn rewards points for engaging
in online activities. MyPoints is a free service for consumers who register and provide certain identifying information to receive direct email marketing
and other online loyalty promotions. The MyPoints website  serves as a shopping portal for our advertising clients and direct sales
partners. Members earn points for responding to email offers, shopping online at the MyPoints website, taking market research companies' surveys,
playing MyPoints branded online games, searching the Internet through a MyPoints branded toolbar, and engaging in other online activities. In addition
to these online point earning opportunities, MyPoints also offers a member credit card with opportunities to earn points through both online and offline
shopping. Rewards points are redeemable primarily in the form of third-party gift cards currently from approximately 80 merchants, including, among
others, leading retailers, theaters, restaurants, airlines, and hotels.
MyPoints provides advertisers with an effective means to reach a large online audience. MyPoints uses a variety of criteria, including personal
interests, purchasing behavior and demographic profiles, to create targeted promotions for advertisers. These marketing campaigns are tailored to meet
the goals of the specific advertiser, which are most commonly to generate incremental sales of an advertiser's products or services but may also include
objectives that do not involve purchase transactions such as generating sales leads or increased traffic to an advertiser's website. In many cases,
MyPoints sends personalized email marketing messages, called BonusMail®, that are directed specifically to individual MyPoints members to
showcase a single advertiser or offer. MyPoints members benefit not only from attractive discounts and other benefits featured in BonusMail® offers
but also can receive points for purchases and, in some cases, for clicking through the media links in BonusMail® to the advertiser's website, as well as
for other actions taken within a limited time period. We believe the limited-time nature of the BonusMail® offers adds a sense of urgency to the
promotion for the consumer.
The advertising revenues generated from our online loyalty marketing service revenues are classified as advertising and other revenues.
Advertisers pay us primarily based on performance measures that include when our MyPoints emails are transmitted to members, when members
respond
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