Juno 2012 Annual Report Download - page 66

Download and view the complete annual report

Please find page 66 of the 2012 Juno annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 197

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • 188
  • 189
  • 190
  • 191
  • 192
  • 193
  • 194
  • 195
  • 196
  • 197

Table of Contents

Products revenues consist of revenues generated from the sale of yearbook reprints and related shipping and handling fees, as well as revenues
generated from reselling third-party merchandise.

Products revenues consist of revenues generated from the sale of NetZero 4G mobile broadband service devices and the related shipping and
handling fees, less discounts and refunds.


FTD services revenues are primarily derived from membership fees, order-related fees and services, and subscription and other fees generated
from independent members of the FTD and Interflora floral networks, as well as credit card processing services, e-commerce website services, online
advertising tools, and system support services.

Content & Media services revenues primarily consist of amounts charged to pay accounts for online nostalgia services. Communications services
revenues consist of amounts charged to pay accounts for dial-up Internet access, NetZero 4G mobile broadband, DSL, email, Internet security, web
hosting, and other services, with substantially all of such revenues associated with Internet access. Our Content & Media and Communications services
revenues are primarily dependent on two factors: the average number of pay accounts for a period and ARPU. In general, we charge our pay accounts
in advance of providing a service, which results in the deferral of services revenue to the period in which the services are provided. Communications
services revenues also include revenues generated from the resale of telecommunications to third parties.

We provide advertising opportunities to marketers with both brand and direct response objectives through a full suite of display, search, email, and
text-link opportunities across our various properties.

Our online nostalgia services generate advertising revenues primarily from display advertisements on our websites. Advertising inventory on our
online nostalgia websites includes text and graphic placements on the user home page, profile page, class list page, and most other pages on our
websites.
Our online loyalty marketing service revenues are derived from advertising fees, consisting primarily of fees based on performance measures, that
are generated when emails are transmitted to members, when members respond to emails, when members complete online transactions, and when
members engage in a variety of other online activities, including, but not limited to, games, Internet searches and market research surveys. Our online
loyalty marketing service revenues also include revenues generated from the sale of gift cards.

Our Communications services generate advertising revenues from search placements, display advertisements and online market research associated
with our Internet access and email services. Advertising revenues also include intercompany commissions from the Content & Media segment which
are included in reported segment results and are eliminated upon consolidation.
63