Juno 2012 Annual Report Download - page 15

Table of Contents
placements on the user home page, profile page, class list page, and most other pages on our websites. We are able to target the advertising delivered to
most of our members while they are on our websites based on a wide variety of factors, including age, gender, demographic data, affiliations, profile
data, and postal code. We sell a significant portion of our advertising inventory through third-party advertising resellers.
Our online loyalty marketing service revenues are derived from advertising fees, consisting primarily of fees based on performance measures, that
are generated when emails are transmitted to members, when members respond to emails, when members complete online transactions, and when
members engage in a variety of other online activities, including, but not limited to, games, Internet searches and market research surveys. We sell
marketing solutions to advertisers with both brand and direct response objectives through a full suite of display, search, email, and text-link
opportunities. We use targeting technologies and website integrations in order to provide effective solutions for advertisers. Our online loyalty
marketing service revenues also include revenues generated from the sale of gift cards.
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Our Communications services generate advertising revenues from search placements, display advertisements and online market research associated
with our Internet access and email services. Advertising revenues also include intercompany commissions from our Content & Media segment which
are included in reported segment results and are eliminated upon consolidation. We host and customize the initial website displayed to our users. This
website, or "start page," displays sponsored links to a variety of content, products and services, including Internet search, as well as text and display
advertising placements. We also display a toolbar on free users' screens throughout their online access sessions that is generally visible regardless of the
particular website they visit. The toolbar contains Internet search functionality and a variety of buttons, icons and drop-down menus.
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Our marketing efforts within the FTD segment are primarily focused on generating orders from new and existing consumer customers; marketing
our services to our floral network members; attracting new members to our floral network; and marketing our services to alternative channels such as
supermarkets and mass merchants. We also engage in a variety of activities to build and enhance the FTD and Interflora brands.
Our marketing efforts for our consumer business include online advertising and marketing, including search engine marketing and optimization,
social media and social gaming, and group-buying programs; co-marketing and affiliate partnerships, and loyalty programs such as airlines, credit card
companies and hotel chains; database marketing to existing consumer customers featuring email promotions; direct mail and other forms of print
advertising; an email-based reminder service that provides consumers with personalized reminders of occasions such as birthdays, anniversaries and
key gift-giving holidays; and radio and television advertising.
Our marketing efforts for our floral network business include member appreciation and training events; sponsoring and participating in floral and
retail industry trade shows; and offline media campaigns. In addition, many of our marketing efforts for our consumer business are also designed to
enhance the businesses of our floral network members. By enhancing the FTD and Interflora brands, we increase the possibility that a consumer will
place an order directly with one of our floral network members since floral retailers frequently highlight their association with our floral network in their
own marketing efforts. FTD also employs a dedicated sales force to market our products and services to our
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