Juno 2012 Annual Report Download - page 72
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Table of Contents
The increase in consolidated cost of revenues was due to a $14.6 million increase in cost of revenues associated with our FTD segment, a
$2.0 million increase in cost of revenues associated with our Content & Media segment, a $1.0 million increase in depreciation and amortization
expense, and a $0.4 million increase in cost of revenues associated with our Communications segment.
The increase in consolidated sales and marketing expenses was due to an $8.2 million increase in sales and marketing expenses associated with our
Communications segment and a $7.2 million increase in sales and marketing expenses associated with our FTD segment, partially offset by a
$9.2 million decrease in sales and marketing expenses associated with our Content & Media segment and a $0.4 million decrease in depreciation
expense.
The decrease in consolidated technology and development expenses was primarily due to a $2.0 million decrease in technology and development
expenses associated with our Content & Media segment and a $0.4 million decrease in technology and development expenses associated with our
Communications segment, partially offset by a $0.4 million increase in depreciation expense.
68
Sales and marketing $ 172,393 $ 166,760 $ 5,633 3%
Sales and marketing expenses as a percentage of total segment sales and
marketing expenses:
FTD 60.6% 58.5%
Content & Media 28.8% 35.5%
Communications 10.5% 6.0%
Technology and development $ 47,996 $ 49,847 $ (1,851) (4)%
Technology and development expenses as a percentage of total segment
technology and development expenses:
FTD 29.7% 27.7%
Content & Media 50.8% 52.8%
Communications 19.6% 19.5%
General and administrative $ 97,615 $ 104,369 $ (6,754) (6)%
General and administrative expenses as a percentage of total segment
general and administrative expenses:
FTD 51.2% 45.1%
Content & Media 32.3% 37.0%
Communications 16.5% 17.9%